Dominate the Local Market with Local SEO!

Optimizing your website for local search and using local SEO tools will help your business gain a spot in the snack pack.

Be a part of the snack pack!

Wondering what snack has to do with SEO? If you haven’t heard of this term before, then here is a new learning for you.

When you use Google to find a store or service near you, based on your location ‘Google Maps Search Box’ displays 3 top results of local businesses that match your search. This display is known as “3-Pack” or “snack pack” in SEO language. The image on the right is an illustration of a snack pack.

From the business point of view, being part of the snack pack would mean great exposure for your local business, which can result in a big number of new visitors to your website. Also, any business listed in the top 3 local search results is likely to be perceived as a reliable, which is beneficial if you are trying to build brand awareness and wish to position yourself as a market leader.

Add Local SEO skills to your Digital Marketing Portfolio

Big or Small - SEO is for all

SEO is not just for the big multi-location businesses. You might own a small business for the local population, but to make it profitable you require an online presence. SEO helps you to establish a stronghold on the market so that your competitors don’t knock you off and take your customers away.  Moreover, if your business is not found online, a nearby consumer will have to travel far for the same service provided by you; simply because he was unaware of your business existence.

It is the present day yellow pages

If your business fulfills customer needs then it must have an online presence.

Local SEO is convenient

Physical promotion takes a lot of time and effort. Local SEO is easy, efficient, and reaches a large audience.

Local SEO helps to drive traffic

As a result, there will be an increase in sales and profits.

Neglecting Local SEO could cost your business

Modern customers carry out research before investing in any product or service

Local Business is recurring business

Local customers if satisfied have a higher probability of returning back again.

Inexpensive way of promoting business

Like SEO, local SEO is free too!

Local SEO course at Online Idea Lab

The Local Search Engine Optimization course at Online Idea Lab will teach you how to list your own business or client’s business on the web and start ranking locally in the maps and search engines. You will learn every local SEO strategy to outperform your competitors and gain popularity online so you are the first choice of every local customer.

Google My Business Listings

What is Google My Business

Proper set up of GBM

Handling variations 

Optimizing for Local SEO

Google My Business Optimization

Webpages Local Optimization

Consistency Management

NAP Consistency

What is NAP

NAP consistency tools

Handling Exceptoins 

Local Citations

What is local citation?

How To earn it?

How to ensure NAP consistency

Google Maps

Google Maps integration

Title and other details

Running local ads in Google Maps

Knowing what is local SEO is not enough! Go a step further with our free demo class.

Ask for a Free Demo Class before you make up your mind about taking up the course.

Bulk Booking Discounts

Please choose if you want to do multiple courses together or would like to bring in your colleagues with you.

Certification Bundle

Multiple courses for one trainee

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Team Training Bundle

Multiple trainees for a course

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Specific Needs? Let's Customize!

Please choose if your organization has a specific training agenda, we can customize a course for you.

For Corporates

  • Customized Training Content
  • On-Site Training
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For Colleges

  • Faculty Development Programs
  • Student Development programs
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Revolutionize any Local Business  with Online Idea Lab Training

Local SEO is for all local businesses, be it large or small, new or old, product or services. But some businesses have more to gain than others. See who should take it up as their top priority.


Repeat visit businesses like saloons, groceries, sweet/cake shops, etc. We always look for them in our close vicinity, as it is often a frequent go-to place for the particular service.

Businesses located in places where there is huge migration in population. Constantly new crowds of people come in and search for common services while the old customers moved on.

Famous multi-outlet businesses that are popular among consumers such as chains of outlets in fashion, food, etc. People know the brand but need to know the closest destination.

Meet The Trainers

Our trainers at Online Idea Lab, not just tell you how to do Local SEO but also guide you with some great Local SEO tips on how you can apply it to your business so you rule the local market.


  • MBA from S.A.M.S (Marketing & Finance)
  • Formerly Worked with: Canara Bank, Genpact
  • Donned the hats of: Marketer, Director, and Trainer
  • Personal Interests: Travelling, Farming, and Movie Reviewing


  • EPGBM, Indian Institute of Management, Calcutta
  • Experience: 15+ years in Fashion and Digital Industry
  • Donned the hats of: Vice President, Founder, and Trainer
  • Personal Interests: Reading, Photography, and Technology


  • B.E. (Computer & Information Sciences) Visvesvaraya Technological University
  • Experience:  10 Years
  • Donned the hats of: Programmer, Founder, and Trainer
  • Personal Interests: Travelling, Skating, and Barbequing

Talk to trainer

Talk directly with our trainer to get detailed information about this course.

Course Certification

On the completion of the course, you are eligible to receive Local SEO Certificate from Online Idea lab.

You don't exist if you cannot be found.

Sam Oh

Senior Marketer,


What our trainees have to say about us!

"The course was a great help in boosting our family business"

I recommend this course to anyone with a local business. It helps to keep your business up and running. Thank you Online Idea Lab. The course was a great help in boosting our family business.

- Shankar Das,  Businessman

"This course is a must if you are taking your business online

The tutor shared some great tips and well explained how local SEO works. This course is a must if you are taking your business online.

- Kevin Heck,  Entrepreneur

"Thank you for the amazing tips and advice."

I did the Local SEO course to help my mom in her home decor business. I can't wait to utilize the learning in the best way possible and make the business highly profitable. Thank you for the amazing tips and advice.

- Preethi Rao,  Student

"The entire training was very interesting."

It is a short course and so I didn't expect much. To my surprise, the entire training was very interesting. The tutor was great.

- Amy Miller,  Hairdresser

Contact Us

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Facts and stats

  • 50 percent of people performing a local search on their mobiles end up visiting the store in the near future.
  • 18 percent of local mobile searches lead to conversion.
  • 78 percent of local searches result in offline sales.
  • 1 in every 3 searches on a smartphone is conducted by buyers just before arriving at a store.

Local SEO is gaining more and more importance as mobiles and the internet are getting deeper in our lifestyles. So, don’t hold back. We at Online Idea Lab will do our best to get you updated and well-equipped to rank your business higher

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