What is Email Marketing?
As the name suggests, it is marketing via emails. But its planning and execution are not as easy as it sounds. And If you are thinking the concept of emails is dying, then you are so wrong. As per the statistics humans send 74 trillion emails every year and the number keeps growing with each passing year. Email marketing remains an essential marketing strategy and here is why:
- It is relatively easy, quick, and inexpensive which makes it an ideal marketing tool for small businesses.
- You can build a list of clients, customers, prospects, and subscribers who are interested in your business and target them.
- It is a personalized way of marketing and focuses on developing long-lasting, profitable relationships.
- You can create brand awareness by including your logo, tagline, color palette, and brand graphics in the template design of your email communications.
- An email newsletter is a great way to keep your clients updated with the latest news and offers.
- Relevant, consistent and quality emails will increase the credibility of the business.
- There are handy email marketing tools available in the digital space that simplify the task.
Whether you are a business owner or a marketer, learn how to use emails to your advantage with the Email Marketing Course at Online Idea Lab.
You have got an Email!
Be part of an informative course on Email Marketing at Online Idea Lab. It is a short term specialization course designed to make you an email marketing expert.
The Email Marketing course will train you on how to effectively use the oldest way of internet marketing in the most advanced manner. The course will enable you to create tailored marketing campaigns for each segment of your audience. At Online Idea Lab, learn how to effectively advertise products & services and engage new customers through email marketing strategies that give you the best return on investment.
We hope to see you soon.
Thanks & Regards,
Online Idea Lab
The Best Email Marketing Strategy
A personalized, segmented and targeted email marketing campaign creates brand awareness and drives conversions. We teach you how to effectively develop the best strategy to attract a particular target audience.
Email Marketing Campaigns
After completion of the course at Online Idea Lab, you will be able to design & build an email template for communications with your audience as well as manage your campaign.
Email Template Design
You will be able to suggest innovative designs and solutions that will improve email deliverability. You will learn to bring your message to life & increase engagement with your target audience.
Tracking & Reporting
You will be able to generate accurate reporting on the key aspects of your campaign such as who clicked through your email to your site, where they clicked and who converted.
Email Marketing Course at Online Idea Lab
Our email marketing training constitutes of strategizing, implementation, tracking and reporting. You will learn all the skills that an email marketer requires from creating tailored content till end-to-end email campaign management.
Our experts train you to use the tools required to strategize, implement, and analyze in order to achieve the best possible brand engagement. You will be able to take care of a complete email marketing strategy from template design to analysis of the campaign’s performance.
Learn to establish effective connections with your targeted audiences. With this module, you will learn how to reach out to your current and potential customers and keep them updated on your company’s latest deals and news.
Fundamentals Of Email Marketing
- What is email marketing?
- How does email marketing work?
- How to create effective email content & templates?
- Types of email marketing- Opt-in & bulk emailing
- What is opt-in email marketing?
- How to do bulk emailing?
- Setting up email accounts
- Setting up lists & web forms
- Creating a broadcast email
- Setting up auto responders
- How to overcome challenges in sending bulk emails
- Best practices to send bulk emails
- Tricks to avoid the spam folder
Email Marketing Technology
- Top email marketing softwares
- Subscription vs VPS hosted
- Improving ROI with A/B testing
- Email Marketing Tools
Still wondering? We got an idea. Evaluate us before you enroll.
Email marketing is the most economical and oldest form of digital marketing. At Online Idea Lab, we cover this well in detail in our advanced digital marketing course. Ask for a Free Demo Class before you make up your mind.
Bulk Booking Discounts
Please choose if you want to do multiple courses together or would like to bring in your colleagues with you.
Specific Needs? Let's Customize!
Please choose if your organization has a specific training agenda, we can customize a course for you.
How Online Idea Lab Teaches Email Marketing Course?
A detailed overview of all elements of email marketing will be provided which will cover commercial, technical, marketing and content angles.
Email Marketing is an exclusive discipline. We train you to use it as one of the tools in the overall integrated strategy for customer acquisition.
We go beyond standard training materials. We train you on real-world scenarios & practices so you can run successful email marketing campaigns.
Live projects and hands-on training on real clients assignments make the learning experience very immersive. You acquire the confidence to run professional ad campaigns.
Concepts, tools, tips, projects and many more things make the entire process holistic and rewarding. Many of our email marketing students are running successful campaigns.
E-Mail Marketing Certificates
Along with the course completion certification by Online Idea Lab, you also earn Hubspot Email Marketing Certification.
Use low commitment CTAs. Emails are invites, landing pages are parties.
Talk to trainer
Talk directly with our trainer to get detailed information about this course.
Our email marketing trainees talk about their experience at Online Idea Lab.
"Thank you Online Idea Lab for making this course available"
I haven't come across any institute who is offering a specialization course on email marketing. Thank you Online Idea Lab for making this course available.
- Sanjay Gupta, Businessman
"The course made email marketing seem easy"
The course made email marketing seem easy. I would have been lost if I had chosen a random online course. Thank you Online Idea lab.
- Jennifer Hayden, Event Manager
Let's get in touch
Fill up the contact form and we shall call you up to provide email marketing course details and also address your concerns.
Currently this course is taught as a module in Advanced Digital Marketing Course. Check details.
How to proceed?
Email Marketing Stats & Facts
- 86% of business professionals prefer to use email communication for business purposes
- Using the words ‘thank you’ in a subject line will net higher-than-average open rates.
- Only 17% of B2B purchasers are looking to use an online chat feature. Rest of them prefer using email to get in touch with a distributor.
- Spam email is able to bypass certain security filters today than it was in the recent past.
- A personalized email message is 6 times more effective compared to a generic message.
- People are twice as likely to interact with an email message than they are with a company’s Facebook account.