Discovery search engine StumbleUpon which made people stumble from content to content for almost 16 year comes to an end on June 30th.


Apparently, according to the time line Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boyd found it in November 2001, and officially launched in 2002. Even before Facebook and twitter.

EBay bought StumbleUpon in 2007 for $75 million but was unable to keep the site running and eventually failed.
2012 StumbleUpon laid of their staff from 117 to 75, by 2015 StumbleUpon was in great financial debt when Garrett Camp bought the company back and settled the rest of the shares at $0/share.

2018 Garrett decides to shut down stumble upon and move it to another website

What now?

Garrett tweeted
“Since starting SU the number of people with internet access has grown nearly 10x, and mobile phones and social media have changed our lives. The number of platforms to share or host content has increased significantly, yet we still need better tools to help us filter through the exploding amount of content on the web, and find signal within the noise. And we’ve learned from SU that while simplicity and serendipity is important, so is enabling contextual curation.”

StumbleUpon was great platform to publish data and to increase traffic on websites. It was very user-friendly which actually made the site detriment when the new and better websites came up. Till the date there were 60 million stumbles and 40 million users on count.

StumbleUpon was a great opportunity and a good platform for digital marketing. It was helpful to bring traffic to websites. Working on StumbleUpon was taught in digital marketing courses in the SEO training. It was a great site which helped a lot in improving rank on search engine result page.

I hope that the founders have listed down their flaws and are ready to bring back the StumbleUpon’s impression on the new website

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