Advanced Social Media Marketing Course

We present you an enriching and exciting course with insightful topics on social media marketing strategies. Moreover, our placement assistance program is the cherry on the top.

The Power of Social Media

If you make customers happy in the physical world, they might each tell 6 friends. If you make customers happy on the Internet, they can each tell 6,000 friends.” - Jeff Bezos, CEO at

Social media is a huge contributor to the digital space. Earlier, it was a mode to stay connected with your acquaintances from every corner of the world. But now social media is a lot more than that. It has become a medium to share information and views. For entertainers, it is a platform to showcase their talents and skills. For educators, it is a channel to spread knowledge. For businesses, it is a marketplace to advertise their products and services to a customer base of over 3 billion social media users.

Thus, targeting customers or an audience through social media is a crucial marketing strategy. Master this rewarding art by enrolling for the Advanced Social Media Marketing Course at Online Idea Lab.

Top 3 Social Media Marketing Channels

The chart below tells you the number of global active users of the 3 most popular social media channels. This makes them the top 3 social media marketing platforms to target consumers.

Why go for a Career in Social Media Marketing?

Companies hire social media specialists to help them build an online image across digital platforms. They realize the importance of being relevant and creating an impression on the minds of the consumers, to win over the competitors. Thus they rely on the services of a social media expert. Now that could be ‘You’!

Social media has also become a medium for small businesses and solopreneurs to carry out their activities. So, if you too are planning to start a new venture with a humble beginning, then you must leverage the social media platforms.

Fun & Creative

If you love social media, then this is a job for you. As social media marketer, you create interesting & innovative campaigns to lure customers.


You get to engage with the audience. You interact directly with the consumers and build brand-customer relationships.

Exciting Platforms

You work on exciting social media platforms such as Facebook, Instagram, YouTube, LinkedIn, Twitter and many more.

Greater Reach & Impact

Making an impact on social media is easy compared to other channels. Contribute to the company goals with a solid social marketing campaign that reaps high benefits.

Scope for growth

You can further broaden your horizons and areas of expertise by inculcating various other digital marketing skills.

Check your social media marketing skills

How well-informed are you about social media marketing?
Take our free digital diagnostic and benchmark your skills to find out the right course for you.

Temporarily Discontinued

Due to the Covid-19 pandemic, we have temporarily suspended all 14 physical classrooms in India, the USA, and Canada. We are currently providing training through live online (virtual classroom) mode and self-paced learning (pre-recorded) mode only. Once our classrooms are operational again, the courses will be displayed here. If you have already booked a classroom course, please check your email for further details for the 'change of delivery mode' option or 'request for a refund' option. Or connect back with your personalized course coordinator. Please accept our apology for the inconvenience caused. Stay Safe!

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Still Wondering? Take a Demo Session!

Don't let doubts hold you back. We got an idea that can help you decide!

Main Modules of the Social Media Marketing course

The Advanced Social Media Marketing course at Online Idea Lab focuses on brand monitoring, social media marketing, social media management and creating company profiles on various social media platforms. The Facebook Marketing course and YouTube Marketing course are the 2 main sub courses within social media marketing training.

Social Media Overview

  • Social Media paradigms & psychology
  • Social Media Marketing Vs other forms of marketing
  • Forms of Internet marketing

Facebook Marketing

  • Facebook advertising
  • Increasing fans & engagement
  • Marketing on fan pages
  • Practical Session
  • Best Practices

YouTube Marketing

  • Understanding Video Campaign
  • Creating a Video Campaign
  • Importance of video marketing
  • Uploading videos on video marketing websites

LinkedIn Marketing

  • Understanding LinkedIn
  • Perform LinkedIn marketing
  • Increasing ROI from LinkedIn ads
  • LinkedIn publishing

Twitter Marketing

  • How to do marketing on Twitter
  • Types of twitter advertising
  • Creating campaigns
  • Tools for Twitter Marketing

Other SMM activities

  • Instagram Marketing
  • Pinterest Marketing
  • Tumblr Marketing
  • SEO Benefits

Bulk Booking Discounts

Please choose if you want to do multiple courses together or would like to bring in your colleagues with you.


Certification Bundle

Multiple courses for one trainee

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Team Training Bundle

Multiple trainees for one course

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We don't have a choice on whether we do social media, the question is how well we do it?

Erik Qualman

Author, Socialnomics

Specific Needs? Let's Customize!

Please choose if your organization has a specific training agenda, we can customize a course for you.


For Corporates

On-Site Training, Customized Course and Training Content

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For Collages

Faculty Development Programs, Student Development  Programs

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Highlights of our Advanced Social Media Marketing Course

Receive the best social media marketing training at Online Idea Lab


Become an Expert

The expert faculty at Online Idea Lab aims to make you an expert too. You will receive in-depth knowledge of strategies and tools required to conquer social media.

Updated Course Modules

In this ever-evolving digital world, it is very important to be updated. Our Advanced Social Media Marketing Course is up-to-date, insightful and relevant.


Along with Online Idea Lab course certification, you will also earn certifications from Social Media channels such as Facebook, YouTube and Hubspot.

Lifetime Career Support

We promise to be your mentor for life. If you ever find yourself in a dilemma at your workplace with technical know-how, remember we are just a phone call away.

Industry Experience

We provide hands-on experience to our students through live projects and assignments to give them practical exposure and make them job-ready.

100% Placement Assistance

On completion of the social media marketing course, our placement teams will pull up their socks to get you placed with our placement partners and clients.

Still Wondering? Take a Demo Session!

Don't let doubts hold you back. We got an idea that can help you decide!

Learn from the Experts

The Social Media Marketing training team at Online Idea Lab comprise of skillful professionals having a vast knowledge of the digital marketing industry.


  • EPGBM, Indian Institute of Management, Calcutta
  • Experience: 15+ years in Fashion and Digital Industry
  • Donned the hats of: Vice President, Founder, and Trainer
  • Personal Interests: Reading, Photography, and Technology

Talk to trainer

Talk directly with our trainer to get detailed information about this course.

Social Media Marketing Certificates

You earn the following certificates on the completion of the course.

Online Idea Lab Industry Recognized Social Media Marketing Certificate

Hubspot Social Media Exam Certificate

Facebook Blueprint exam Certificate

Google Adwords Video Certificate


Read to know what our social media marketing students have shared about their experience at Online Idea Lab.

"It is funtastic course!"

Being a social media addict I enjoyed each session of Facebook marketing course and Youtube marketing course modules. I now market my content on various social platforms using some awesome tools. Overall, it is a funtastic course.

- Mark Peters, Video Content Specialist

"Thank you Online Idea Lab for my first job."

Within a months after completion of the course, I started working as a social media associate in a start-up organization. I love my work. Thank you Online Idea Lab for my first job.

- Soumya Kaushik,  Social Media Associate

Contact Us

Approach us with your requirement. We are happy to customize courses as per your need. Fill in the contact form and our representative shall get in touch with you.

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Other related courses

Currently this course is taught as a module in Advanced Digital Marketing Course. Check details.

How to Proceed?

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Social Media Facts For You

  • 57 billion YouTube users view about 5 billion videos on an average per day.
  • Out of 2.1 billion total Facebook accounts, 270 million profiles are fake.
  • 27% of users skip a video if an ad is played before the video content.
  • About 68% of companies with over 100 employees use Twitter as part of their marketing. 
  • 85% of people logging into Twitter are primarily searching for news.
  • 80% of social media content is being accessed via a mobile device.
  • Instagram is the most popular social network with over 25 million business profiles and 32% of teenagers using actively.

Handcrafted Resources

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Companies Hiring Digital Marketing Professionals






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