A Short SEO Story
Search engine optimization (SEO) is all about Google today. It could be debated that SEO began with the launch of the first web search engine 'Archie' in 1990. But the concept of SEO was recognized only around 1997 with the introduction of Google Search and its competition with Yahoo (that was launched in 1994).
In this initial stage of SEO, there were no hard and fast rules. Marketers would resort to keyword stuffing, excessive tagging, and other black hat techniques to generate high rankings in search. Moreover, major algorithm updates would take several months to complete. Later on, search giants like Google wanted to provide better user experience via valuable content. This led to the implementation of the search engine guidelines we have in place currently.
Today, 2 decades later since its initial practice, SEO is an unavoidable concept of marketing. With the big leap in the number of internet users and websites available, SEO is more important than ever and search engines dictate the rules.
Over the years several search engines have made an entrance into the internet space and have come a long way since their early prototypes. But Google continues to dominate the search engine market. As per a recent statistical report, among the leading internet search engines, Google holds 88.47% of global market share, followed by Bing with 4.81% and Yahoo with 3.13%.
Benefit from SEO Courses!
SEO is the primary and most important concept in digital marketing. It is an organic way of marketing that supplies long term benefits and hence preferred by all businesses - big and small. At the same time, SEO efforts can be time-consuming and require special skills, thus companies look for SEO professionals to help them achieve business goals.
Whether you wish to work as an SEO professional or leverage SEO as an entrepreneur, SEO training can open a door of opportunities.
Build new skills
SEO training helps you build technical and analytical skills.
Real Time Projects
Develop hands-on experience via practical exercises and projects.
You will be introduced to tools that can make your SEO tasks easy.
No room for doubts
Study and practice the SEO concept under the guidance of industry-expert tutors.
Attest your SEO knowledge and skills with industry-recognized certificates.
Main Modules of Advanced SEO course
The Advance Search Engine Optimization course at Online Idea Lab includes the perfect SEO course syllabus that's on par with the current SEO industry requirements.
- Keyword Optimization
- Content Quality
- Visual Content,
- Title and H1 Tags
- Website load time & Responsiveness
- Navigation & Architecture
- Readability & Security
- Link Building,
- Social Media
- Articles and Blogs
Google Algorithm & Updates
- Google Panda Update
- Google Penguin Update
- Google EMD Update
- Google Hummingbird Update
- Keywords & Types
- Google Keyword Planner
- Keyword Research Process
- Keyword Mix
- Google places optimization
- Classified submissions
- NAP and Local Citation
- Google My Business
Addon modules of Search Engine Optimization Course
Along with the above modules, we also emphasize on various other SEO concepts that will help you execute successful SEO campaigns.
Schema & Rich Snippet
Confused? We got an idea! Evaluate us before you enroll.
Deciding between various SEO courses? Let's make your choice easy. Ask for a Free Demo Class to help you make up your mind.
Our Advanced SEO Courses
We conduct SEO training via classroom, online and bootcamp modes.
Highlights of our SEO Courses
At Online Idea Lab we provide a lot of emphasis on practical learning. It familiarizes students with the working environment of the SEO industry. It lets them confidently use various SEO techniques while working on a project.
The 3 Key Elements
Master the 3 key SEO elements - content, on-page activities, and off-page activities. They are accountable for bringing a website to the top of the SERP. Most of the SEO efforts are performed under the scope of these 3 factors.
Tools improve your efficiency along with saving you time and effort. At Online Idea lab, you gain a working knowledge of various free as well as premium SEO tools. These tools will help you launch SEO campaigns with ease.
Learn to build SEO keyword rankings report, link building profile report and indexed page metrics report. Our expert faculty at Online Idea Lab will teach you how to increase traffic flow and sales with the power of SEO.
We provide a comprehensive Search Engine Optimization Course, taught by the pros. Our trainers are constantly upgrading their knowledge to stay up-to-date on all aspects of SEO and teach what is relevant.
SEO tools that make the work easy!
We teach free and premium SEO tools worth Rs 20,000+ that are popularly used among SEO professionals.
Want to check the SEO course content?
Download our brochure to see the complete curriculum covered in the search engine optimization course.
What Our Alumni Have To Say
Rewati Ranjan, Student; AIMS
Parul Kapoor, DBM; ITW
Ashok Kumar, Financial Trainer; Himalayan Institute
Our Teaching Philosophies
To add optimum value to the training programs, we abide by the teaching philosophies.
1. Flexible and Accessible
As a learning institute, we believe in being accessible to more and more learners, and thus
- We provide classroom, online and bootcamp training
- We conduct multiple batches on weekends and weekdays
- We coordinate classes to match students' convenience or requirements.
- We are available 24/7 to respond to any queries about the course
Being a provider of professional courses, we get applicants with different preferences. We do our best to be flexible because education should be accessible to all.
2. The Right Learning Environment
At Online Idea Lab, we have students from different career paths and age groups, each with their own aspirations. We create valuable learning atmosphere for every one of them.
- We contribute to the goal of each individual student so they get the most out of the training.
- We keep the class size small to make learning more effective. Small classes encourage engagement and achieve the focus of the students.
- Our trainers are approachable and believe in the phrase “there is no such thing as a stupid question”.
- We have the best infrastructure to enhance the learning experience.
3. Practice What You Learn
To fully learn a new skill you must practice the same. It’s the practical elements of our courses that provide the students with real-world insights.
- You will be assigned short activities and assignments during the training.
- You receive feedback and guidance from the trainers.
- You also will be working on projects relating to topics like technical SEO, link building, keyword research, etc.
We emphasize on practical approach because we want our students to drive initiatives while working on client projects.
4. Moving With The Times
The inescapable fact about digital technology is that it’s ever-changing. And so must we!
- Our SEO course content is constantly being expanded and updated by expert practitioners to provide you with the latest industry insights and knowledge.
- We teach what is relevant and useful in the present times. We make sure any algorithm update or concept that surfaces are included in the curriculum.
- We make the basic understanding of the concepts clear so you can apply them to any new theory that emerges in the future. Strong fundamentals ensure you continue to move with the changing times.
5. Preparing for success
To set you forth on a journey of achieving your dreams, we equip you with the formula to success that comprises of
- Up-to-date SEO and relevant course content
- Practical Exposure
- Right Tools and Techniques
- Grooming sessions
- Knowledgeable and Supportive Trainers
Merely educating you is not what we do. Our motto is 'Creating Digital Era Leaders'. Thus, we provide a learning experience where you grow as an individual.
Meet the SEO Trainers
The SEO trainers at Online Idea Lab hold years of knowledge and experience in the industry.
- EPGBM, Indian Institute of Management, Calcutta
- Experience: 15+ years in Fashion and Digital Industry
- Donned the hats of: Vice President, Founder, and Trainer
- Personal Interests: Reading, Photography, and Technology
- B.E. (Computer & Information Sciences) Visvesvaraya Technological University
- Experience: 10 Years
- Donned the hats of: Programmer, Founder, and Trainer
- Personal Interests: Travelling, Skating, and Barbequing
Talk to trainer
Talk directly with our trainer to get detailed information about this course.
These stats say our story so far
We have been growing at an admirable rate since our inception. The below statistics signify the number of trainees we have converted into certified marketing professionals through various batches. As we continue to excel in our array of professional courses and certifications, we also aspire to add new ones under our belt.
Today it’s not about ‘get the traffic’ - it’s about ‘get the targeted and relevant traffic'.
Advanced SEO Course Certificates
Earn the below certifications at Online Idea Lab.
Online Idea Lab Advanced SEO certificate
Google Analytics certificate
SEMrush Fundamentals Exam Certificate
SEMrush SEOs exam Certificate
We bid you farewell with warm wishes and some goodies.
Takeaways from the search engine optimization course.
✔ Paid Tools worth ₹20,000
Being a service provider, Online Idea lab has some wonderful tools that we wish to share with you. We give you access to these premium tools so you learn how to make most of the existing technologies and do not limit yourself to the free tools.
✔ Personality Development
Communication skills and leadership attitude takes you places in the corporate world. Towards the end of the course, we conduct personal development sessions that aim to make you a better and confident version of yourself.
✔ Lifetime Career Support
We value and foster relationships we have established with each of our students. Even after being placed in a job, you are always welcomed to approach us if looking for any learning help or career counseling at any point in time.
✔ Alumni Network
Our alumni network is a great platform to resolve queries and explore opportunities. You get to be a part of the alumni network and socialize with various professionals in the industry and leverage your connections.
What our students are up to?
First, tell us where do you see yourself after the completion of the course? Is it in a corporate job? Or are you planning to be a freelancer or maybe an emerging entrepreneur? Share with us your dreams and goals. We shall help you get there, just the way we made the below ambitions possible.
SEO is a race, not a sprint.
What our alumni have to say about the SEO courses at Online Idea Lab!
"Cool SEO tools & learning skills to take away."
The SEO course has provided so much value and food for thought not only in terms of the standard design of a website but also in the way I will structure the content going forward. Also, cool SEO tools & learning skills to take away.
- Ron Markson, Entrepreneur
"Well structured course with all aspects of SEO covered."
Well structured course with all aspects of SEO covered. I particularly enjoyed the practical exercises and guidance provided by the trainers. A really good mix of explanations and hands-on experience.
- Sneha Chandran, Marketing Intern
Talk to us to clear any doubt or confusion. Send us your details and we shall get in touch with you.
A broad view of
our Course Curriculum
We have an up-to-date and in-depth curriculum designed by industry experts.
Basic WordPress Website development
How to make SEO friendly structured website
WordPress Plugins - Yoast SEO, Smush, W3 Total Cache and more
SEO Terminologies, Concepts & Techniques
How to connect your website to Google Console
Understanding the reports
Keyword Research - manual & with tools
Basics of HTML and learn keyword placement
How to use schemas for better optimization
How to create and use JSON-LD format of schema on your website
On-page, Off-page and Technical SEO
Video SEO and ASO - App store optimization
How to integrate Google Tag Manager (GTM)
Basics of tracking
How to do SEO audit - manually and with tools
How to do competitor analysis
How to leverage the result for SEO
How to create SEO strategy for a business
Download Brochure Now!
Click to download the brochure with a detailed course curriculum and other important information.
Other related courses
How to proceed?
SEO Facts & Stats
- Google receives over 76,572 searches every single second.
- Links, Content, and Rankbrain are considered to be the top 3 ranking factors for Google’s search.
- Nearly 1/3rd of all mobile searches are location-based queries.
- India has the highest percentage of internet users i.e 87% who are comfortable making transactions using a smartphone, followed by Brazil at 67% and Japan at 59%.
- According to Google, businesses with a website get 25%-35% more clicks.
Frequently Asked Questions
What is the basic education required for taking up the SEO courses?
No particular educational qualification is required to take up the course. However, if you are looking for corporate placements, graduation is the basic qualification demanded by recruiters.
Do I need to have prior knowledge of digital marketing before I take up Search Engine Optimization course?
Not required. SEO is an independent topic in itself. Our trainers would love to brief you on how it is related to Digital Marketing if you need an understanding.
What is the duration of the course?
The duration of the course is 40 hours. We conduct weekday and weekend classes.
Why should I choose Online Idea Lab to do SEO course?
We do not just focus on what we teach but also on whom we teach. We understand that each student comes with a different background, skill set and level of knowledge; and so we focus on each of our students to give them the optimum understanding.
What is the SEO Training course fees?
To know the current course fees and discounts please check the product section on top.
Are there any prerequisites to do the course?
- Commitment towards the course
- Dedicated time to work on assignments
- Internet knowledge
- A technical and analytical mind is an advantage
- A personal laptop to capture your learnings