The Ultimate Content Writing Course

Learn the A-Z of Content Writing with our Advanced Content Writing Course!

Become a Content Writing Expert!

 In 1996, Bill Gates wrote an essay called “Content is King”. The absolute accuracy of this title is what has made the phrase well known across the world. Content is King, simply because most of what we consume on the internet today is content. Today, any kind of establishment - be it a business, NGO, government body, hospital - ANY kind of establishment has an online presence, and is putting out content in different forms. New ventures need to go digital and give their audience good quality content to survive. This is exactly why we decided to start this Blogging Course. There was a lack of good, creative content writers in the industry. So, we made it our mission to change that. The rest is history!

There are two categories of people looking for blogging courses:

- People who are either already in the industry looking to take their skills to the next level or looking for a course that will teach them everything they need to know. People who have decided to take on the content writing industry with complete dedication. People who have decided that this is the career for them. If this is you, you're in the right place. We'll make a content writing expert out of you!

- People who are completely new to the industry, who are undecided and looking to get a foundation in the subject. Have a look at our foundation course if this is you.

This Advanced Content Writing Course will provide you with all the skills and knowledge you need to be a content writing pro.

Are You Ready?

Is This SEO Content Writing Course for You?

- Are you a new writer who wants to become an expert at writing content for the web?

- Are you a digital marketer who wants to specialize in content writing?

- Are you an expert in a field and want share your knowledge with the world as a blogger?

- Do you want to master the skill of content writing to allow you to earn on the move?

- Are you a content writer whose job includes editing and content management,  but you feel short of skills?

- Are you a working professional who's decided to take on content writing as your new career?

- Do you want to go from being an amateur blogger to an expert?

- Are you an alumnus of our Content Writing Foundation Course, looking to further upgrade your skills?

Yes, this course is for you.

Master the Art of Creating a Content Strategy

Find out what it takes to create powerful content strategies!

Go Beyond Written Content!

We'll train you on the fundamentals of creating visual content in the form of video and images!


Professional Content Writing Toolkit

Learn how to use a number of professioanl tools that will help you at every step of the content writing process.


Don't Leave Your Creativity Behind!

We ensure that we bring out your creativity to help you be the best content writer you can be!


Be a Full-Fledged Blogger!

Learn how to build a relationship with your readers, how to promote your blog, and how to monetize it.

Temporarily Discontinued

Due to the Covid-19 pandemic, we have temporarily suspended all 14 physical classrooms in India, the USA, and Canada. We are currently providing training through live online (virtual classroom) mode and self-paced learning (pre-recorded) mode only. Once our classrooms are operational again, the courses will be displayed here. If you have already booked a classroom course, please check your email for further details for the 'change of delivery mode' option or 'request for a refund' option. Or connect back with your personalized course coordinator. Please accept our apology for the inconvenience caused. Stay Safe!

Illustration for blogging
Self Paced Learning

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The Main Modules of Our
Advanced Content Writing Course

The following are the main topics we will be exploring in this course: 

Content Research

As a content writer, you'll have to conduct research every step of the way. By the end of this course, you'll be an expert at conducting in-depth research & you'll also know of many tools to help you in the process!


Learn what it takes for a blog to be successful. Understand what web readers expect from your writing, and how to give that to them. Also, run your own blog through the duration of this blogging course!

Website Content

Many businesses fail to give website content the importance it deserves. Here, you will learn how to write website content that provides the best user experience, while paying attention to SEO as well.

Web Copywriting

Writing ad copy is about creating the need for a particular  product or service in the mind of the user. Learn how to write great ad copy for ads on search engines, social media, e-mail marketing and much more!

Formulating a Content Strategy

As an expert content writer, you have to be a pro at creating great, effective content strategies. Learn how to do this for every step of the process - Ideation, Editorial, Amplification and Analytics!

Content Marketing

Once your content is ready, you have to make sure it's seen by your target audience! Learn how to market your content using social media, search engine optimzation, search engine marketing and more!

The Sub-Modules of Our
Advanced Content Writing Course

Here are some of the topics you'll be learning under the main modules of this course:


Keyword Research


Search Engine Optimisation


Search Engine Marketing


Content Writing & Ethics


Social Media Marketing


Online Reputation Management


Technical Writing Fundamentals


Affiliate Marketing Fundamentals


Monetizing your Blog with Google AdSense


Creating Engaging Images & Videos

Bulk Booking Discounts

Please choose if you want to do multiple courses together or would like to bring in your colleagues with you.


Certification Bundle

Multiple courses for one trainee

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Team Training Bundle

Multiple trainees for one course

View Details 5

“Create content that reaches your audience's audience” 

Ann Handley

Head of Content, MarketingProfs

Specific Needs? Let's Customize!

Please choose if your organization has a specific training agenda, we can customize a course for you.


For Corporates

On-Site Training, Customized Course and Training Content

View Details 5

For Collages

Faculty Development Programs, Student Development  Programs

View Details 5

Why Choose Online Idea Lab?

What makes us different?


We go beyond just teaching you everything you need to know, we guide you in execution as well. After all, practice makes perfect!

Our curriculum is constantly evolving. We update it on a regular basis to provide you with the best learning experience!

Our trainers will always challenge your creativity and bring out the best content writer from within you!

We have an excellent placement team that gives you a 100% Placement Guarantee after completing this course!

After you finish this course, our trainers will continue to provide you with professional support and guidance - for a lifetime!

We will teach you a number of tools that will help you in different steps of the content writing process.

Speaking of tools,
these are some of the tools you'll learn to use!

In this advanced blogging course, you will learn how to use over 30 paid and free tools.

Free tools

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Paid tools

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Meet Our Alumni

Avinash NandKumar, Software Developer; Oracle

Shilpa Shastry, People Supply Management; Wipro

Our Teaching Philosophies

"Creating Digital Era Leaders" is our motto.
To stay true to it, we know that we have to maintain & follow certain principles while teaching.

1. Low Teacher : Student Ratio

As a rule, we don't take more than 8 students in a batch. We want all our students to get the attention they deserve from their trainers. There are many benefits to having a smaller class size, like:

- There are lower chances of students getting distracted. They can focus on class.
- Each student gets attention, and the trainer can recognize everyone's progress.
- There is more room for an open discussion.
- Students get a platform to share their ideas, opinions, queries, etc. 



2. Regularly Updated Course Curriculum

The content writing industry keeps evolving. If we want to create talented content writers, we have to ensure that our course material keeps evolving too. Not only we do re-evaluate the course material for our SEO Content Writing Course regularly, but we also keep updating our teaching methods and aids. We believe that it's important to collect feedback from our students, and keep improving our course. This way we can always provide our students with the best learning experience, and stay true to our motto - "Creating Digital Era Leaders".




3. Learning by Doing

To truly understand a concept, it's important for you to put it to practice. Our blogging course is designed in such a way to create experts who aren't only knowledgeable, but experienced too. You will not only learn how to blog, write website content, promote your content, etc. but you will actually do all of these things during this course. The same applies to all the modules in this advanced content writing course. By putting things to practice, you understand them fully and you may have more queries too which you can put to rest immediately. 


4. Diverse Group of Trainers

We have put together a wonderful group of trainers for this advanced content writing course. Since it's a very comprehensive course, you need to learn each topic from an expert of that field. The faculty for this course is a combination of in-house trainers and guest lecturers. We don't believe in a jack-of-all-trades trainer to teach you everything. Instead, experts will teach you what they know best. 

5. Well-Equipped Classrooms & Labs

Other than course material, trainers, methods of teaching, the facilities provided also contributes to learning experience. That's why we ensure that all our classrooms and labs have all the facilities you need to enhance your learning. High-definition projectors, high-speed internet, great sound systems, glass boards- You can expect all this and more as a student of Online Idea Lab!


    Still Wondering? Take a Demo Session!

    Don't let doubts hold you back. We got an idea that can help you decide!

    Meet Your Trainers

    Our trainers are devoted to providing you with the best learning experience. 

    They are passionate about what they do and will go out of their way to make the best writers out of their students.


    • B.A in English, Journalism and Psychology.
    • Experience: 2 Years
    • Donned the hats of: Freelance Digital Marketer, Content Writer and Trainer
    • Personal Interests: Travelling, Reading, & Baking

    Talk to our trainers

    Talk directly with our trainer to get detailed information about this course.

    Our Journey So Far

    We've come a long way from where we started, and we still have a long to go.
    In the interim, we're just staying true to our motto "Creating Digital Era Leaders".




    “Write. Rewrite. When not writing or rewriting, read. I know of no shortcuts.”

    Larry L King

    American Playwright, Journalist and Novelist

    Content Writing Certificates

    These are the certificates you can get on completion of our Advanced Content Writing Course:


    The Online Idea Lab Experience

    Let's help you get an idea of what you can expect from this Advanced Content Writing Course, and from Online Idea Lab.


    ✔ 20+ Modules

    Welcome to Online Idea Lab’s Advanced Content Writing Course. This course will provide you with all the knowledge you require as a content writer. From content writing basics, to content marketing, to relevant digital marketing concepts - our curriculum covers it all. Once you’ve completed this content writing course, you’ll be ready to take the content writing world by storm! 

    ✔ 100% Placement Guarantee

    We provide a 100% Placement Guarantee to all students who successfully complete our Advanced Content Writing Course in Bangalore. After all, we know for a fact that we have provided you with all the skills and knowledge you require as a content writer. 

    ✔ Live Projects

    Our trainers don’t believe in a classroom setting in which students just listen and take notes. Their classrooms are ones in which actual learning is happening, and what is the best way to learn? Yes, by doing. Come, learn content writing  with Online Idea Lab, and get the ultimate learning experience.


    ✔ 25+ Free & Paid Tools

    Throughout the duration of this content writing course, you will be taught how to use a number of tools - both free and paid. These tools will help you on a regular basis in your content writing career.

    ✔ Alumni Network

    As soon as you complete any of our courses, you become a part of our alumni network. Other than our trainers, you'll also have the support of your peers & other content writing professionals. 

    ✔ Lifetime Support

    Once you’re a part of the Online Idea Lab family, you’re there to stay. Our team will always be there to support you through your professional career. You can reach out at any time, and our trainers will be there to guide you.

    Where Are Our Students Now?

    Our students are busy taking the content writing industry by storm.
    They chose the path that was best for them.
    Which one of these will you be?





    We are always keen to know what our students have to say about their experience at Online Idea Lab. Read below and know what they have shared.


    "This course is all you need to become a pro content writer"

    I didn't think there was so much to learn in content writing till I did this course. They have great trainers, and they really prioritize your learning. If you don't understand something, they'll explain it over and over again till you do. And they also give you extra assignments based on your weaknesses, so that you can overcome them. Very impressed with online idea lab!

    - Sanjana Mathur,  Lifestyle Blogger


    "Excellent faculty teaching an excellent course"

    Although I was originally a marketing professional, I ended up working as a content writer for 2 years. But I still had so much more to learn. I found Online Idea Lab online, and since they had good reviews. I joined their advanced course on content writing. They really do teach you everything you need to know. And by the time you're done with the course, you have so much more work on your portfolio. After the course, I got a job as a content manager with a much higher pay than I had before!

    - Mia McDonald,  Content Manager


    "Choosing Online Idea Lab was a great decision"

    Initially, I joined their content writing foundation course, but after seeing how well they teach, I decided to go for the advance course on content writing too, and it definitely was the right decision. Join this course, you won't be disapointed!

    - Rahul Desai,  Freelance Content Writer


    "I'm very happy with their advance content writing course"

    I've always wanted to pursue writing as a career, and I joined this course after quitting my job. They taught me everything I needed to know to start blogging and seo content writing. We even had to run a blog as a part of the course! They encourage you to practice everything they teach, and that's what I loved most about this course. 

    - Priya Krishnan,  Blogger

    Get in touch!

    If you have any more questions, or if you would like to enroll in our courses, just fill in your details and get in touch with us now!

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      A Broad View of
      our Course Curriculum

      Our course curriculum is updated regularly and is designed by experts.

      Research, Reading & Analysis

      We'll dive deep into the research process for a content writer. Explore tools, methods, tricks and tips for research. We'll also be teaching you about how to gain more while reading by doing it through an analytical lens. 

      Writing for the Web

      Understand the behaviour of a web reader, and how to use that understanding to create engaging blogs, website content, ad copy, social media content and more!

      Keyword Research

      Using the right keywords in your content is a very important aspect of Content Writing. Learn how to conduct efficient keyword research, and on what basis to make your list of keywords.

      Search Engine Optimisation

      Understand the relationship between SEO and Content Writing and learn how to optimise your content for search engines effectively. Get an in-depth understanding of SEO Content Writing. 

      Search Engine Marketing

      Learn how to use paid ads to get your content seen by your target audience -- From writing ad copy, to creating the ad, to running the ad on Google AdWords.

      Creating Visual Content

      Visual content plays an important role in complementing and packaging your written content. Learn the fundamentals of design, and how to easily create attractive visual content. 

      Social Media Marketing

      Learn how to write engaging content for social media and how to use social media to promote a blog. Also, understand the rules of posting on different platforms. 

      Affiliate Marketing

      Understand what affiliate marketing is, how it works, and how to become an affiliate marketer.

      How to monetize your blog

      Learn the different methods of monetizing your blogging activities!

      A Freelance Content Writing Career

      We'll provide you with tips and tricks to start a freelance career as a content writer. We'll also tell you which websites to use to find clients. Plus, we'll help create and publish writing samples to show potential clients.

      A Career in Content Writing

      Once you've completed this Advance Content Writing Course, you're ready to take the content writing industry by storm! You have the knowledge and skills that some take years to acquire. If a full-time job is what you want, you can work as a content writer for an agency and write about a number of different topics, or you could work for any company and write about the industry it belongs to. If you're more keen on writing for yourself, go ahead and start your own blog! You have the skills and the knowledge to run a successful blog and monetize it. If you want to write content for businesses, but don't want to be tied down by a job, then be a freelancer! Content writing is one of the most outsourced activities by businesses, so don't worry - you won't have trouble finding work!

      Prominent Content Writing Careers



      • Find a niche, and start your blog
      • Reach your target audience using social media, SEO and SEM. 
      • Write regularly, build your audience and start monetizing your skills.

      Full-time Content Writer

      • Work as a content writer for a business
      • Formulate an effective content strategy.
      • Conduct in-depth research and create engaging content. 

      Freelance Content Writer

      • Be your own boss! Work as a freelancer, and write for a number of different businesses. 
      • Keep expanding your portfolio on your chosen services, and earn well on freelancing platforms.

      Other related courses

      How to Proceed?

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      Facts and stats

      • Readers on the web  look for instant gratification, and if they're not getting engaged at any point of your article, they're likely to leave.
      • 1 in 2 marketers believe that businesses should produce at least one piece of content a day.
      • Blog posts with images are proven to do much better than those without. 
      • Marketers believe that promoting content properly is half the job.

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      Frequently Asked Questions


      Do I get a certificate on completion of this course?

      If you meet all the requirements for successful completion of this seo content writing course, then yes you will be awarded with a certificate.

      Is the curriculum for the online course the same as the classroom course?

      Yes, the course curriculum remains the same.

      Does Online Idea Lab provide a 100% Placement Guarantee with this course?

      Yes, we do provide a 100% Placement Guarantee to all classroom students who successfully complete our blogging courses.

      What are the requirements to successfully complete this course?

      Successful completion is based on the submission of assignments, performance in the examination, and attendance.

      What is the eligibility criteria for this course?

      To be eligible to enroll in our blogging courses, you should have basic communication skills, a personal laptop, basic computer skills, time for assignments and classes, and an eagerness to learn.

      Companies Hiring Content Writing Professionals








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