Get The Basics Right!
The Digital Marketing Foundation Online Course at Online Idea Lab provides you with an understanding of digital marketing concepts in simple terms.
This beginner-level course is beneficial to those who wish to get an idea of different digital marketing opportunities before opting for a specialization.
On completion of this course, you can visualize the entire picture of digital marketing and also correlate all of its elements.
Who can take up the course?
We have just one answer – anybody who is interested to learn about digital marketing.
You could be a student, marketer, professional, business owner, stay at home parent, someone who is looking for a new career, or simply curious to explore the digital space; we would love to introduce you to the digital marketing world wherein you can opt for your line of interest.
Why Learn Digital Marketing?
The foundation online digital marketing course is your first step towards diving into a new career, learning digital skills, or making your business successful.
Digital marketing knowledge is not limited to marketers! You can find a career of your interest in the dynamic Digital Marketing industry, whether you possess business, technical or creative skills.
Digital Marketing has made complex and tedious tasks easy for businesses. Reaching a larger audience, gaining brand visibility, connecting with consumers, etc. has not just become easier but also inexpensive.
Companies are aggressively hiring digital marketers to promote their brand.
Easy to get started
All you need is interest to learn, basic internet knowledge and right guidance to get started.
Effective yet inexpensive
For businesses, it is the most effective way of targeting the audience at a fraction of traditional marketing cost.
Must for self-starters
If you wish to be a solopreneur or freelancer, digital marketing skills are highly beneficial.
Digital marketing skills can uplift your career in this highly technological world.
It is good to be updated
By exploring the digital space you might stumble upon a great opportunity.
Main Modules of Digital Marketing Course
Develop a good understanding of digital marketing strategies and practices with the foundation course at Online Idea Lab.
Digital Marketing Overview
This module provides an introduction to digital marketing. You receive an overall understanding of different digital marketing concepts and campaigns.
Search Engine Optimization
SEO is a key element in a digital marketing strategy. This module discusses how search engines work and how to optimize a website accordingly to make it profitable.
Search Engine Marketing
This module introduces you to the paid form of marketing on search engines. Learn about Google Adwords and the different types of search engine ads.
Social Media Marketing
Learn how to promote a business and create a brand presence on social media platforms like Facebook, Instagram, Youtube and others.
In this module, learn how to measure, analyze and track the performance of a website as well as monitor traffic sources and behavior.
Still wondering? We have an idea. Take a free demo class.
Ask for a Free Demo Class - evaluate our digital marketing courses online before joining!
Online Digital Marketing Courses - Foundation
Learn the fundamentals of digital marketing without stepping out of the house. Yes, google no more for 'digital marketing course near me', because we come to you with our best digital marketing courses in India.
Bulk Booking Discounts
Please choose if you want to do multiple courses together or would like to bring in your colleagues with you.
Specific Needs? Let's Customize!
Please choose if your organization has a specific training agenda, we can customize a course for you.
Highlights of the Online Digital Marketing Courses - Foundation
We are different from the ‘rest’ and here is why?
Short yet Comprehensive
Familiarize yourself with all the concepts of digital marketing and lose the beginners tag in a month.
A Layman's guide
The course will be taught in simple layman terms to make it understandable by beginners.
Explore the Scope
Get a good bird's eye view before you chose a particular spot to dive in deep.
Discover your area of interest
Once you familiarize with digital marketing concepts, you can opt for an area of interest to expertise.
Latest Tools and Technology
The course briefs you on the latest tools and technology prevailing in the digital marketing industry.
Learn exciting tools!
As a beginner, you will be learning basic easy tools (free+paid) that help in carrying out digital marketing strategies and campaigns.
What Our Alumni Have To Say
Rewati Ranjan, Student - AIMS
Ashok Kumar, Trainer - Himalayan Institute
Parul Kapoor, DBD Manager - ITW
Our Teaching Philosophies
Our teaching philosophies aim at “Creating Digital Era Leaders” by providing excellent digital marketing courses online.
1. Instructor-led virtual classroom
Our foundation online digital marketing courses maintain a good level of interaction just like in a classroom course. We believe in making online courses equally effective and productive. Hence, we follow the virtual classroom philosophy.
Our online training is two-way communication. Anytime during the training session, the participants can interact, ask a query or have discussions with the instructor and other participants. The trainees can access and view the content presented by the instructor by being part of the video conference.
We at Online Idea Lab give you the essence of classroom training in your space of comfort.
2. Holistic approach
We follow a holistic approach. We provide you the whole picture of digital marketing by answering the whys, the whats, and the hows.
Digital Marketing is a cluster of concepts. We not just take you through each concept but also educate you on how they complement one other.
We maintain an ideal balance between theoretical and practical learning. We not only empower you with knowledge but also with practical skills that help you understand the concepts better.
Share with us your aspirations and learning objectives, so we can have a constructive discussion on how digital marketing is advantageous.
3. Learning that makes a difference
For a smooth and effective training, our online digital marketing courses comprise of
- Explanations supported by presentations that include examples, screenshots, and illustrations to help in better understanding
- Simple, laymen jargon-free language is used by the trainers
- Topics are kept brief, straightforward and to the point
- Short exercises to learn on the spot
- Question and answer sessions to clarify any doubts
- Unfailing guidance by the trainers
4. Experience is the best teacher
Our trainers are backed with years of experience and love to share their knowledge with the students. They have been a part of the digital marketing industry for over a period of 5 years and carry the same enthusiasm towards the field as ever.
Learn the basics from our trainers who work hard on making the fundamentals crisp and clear to beginners. They practice what they preach. Apart from knowledge sharing, they also contribute to client projects. This keeps the learning going and they are updated with new trends.
At Online Idea Lab, you can rest assured that you are taught by subject matter experts.
Our trainers keep it simple so you understand better and also introduce you to the essential terminologies of digital marketing.
- EPGBM, Indian Institute of Management, Calcutta
- Experience: 15+ years in Fashion and Digital Industry
- Donned the hats of: Vice President, Founder, and Trainer
- Personal Interests: Reading, Photography, and Technology
Talk to a trainer
Talk directly with our trainer to get detailed information about our foundation level digital marketing courses online.
These stats say our story so far
We have been growing at an admirable rate since our inception. The below statistics signify the number of trainees we have converted into certified marketing professionals through various batches. As we continue to excel in our array of professional courses and certifications, we also aspire to add new ones under our belt.
Advertising is all about placing the right message in front of the right audience.
The Course Certifications
On the successful completion of the Digital Marketing Foundation Online course, you will receive the below certifications.
Facebook Blueprint Certificate
Google Analytics Certificate
Google Adwords Certificate
Google Adwords Search Advertising Certificate
Google Adwords Display Advertising Certificate
Google Adwords Video Advertising Certificate
Google Adwords Shopping Advertising Certificate
Google Adwords Mobile Advertising Certificate
Online Idea Lab Industry Recognized Certificate
Takeaways from the course
On the completion of the course, we bid you farewell with warm wishes and some goodies.
✔ Industry-Recognized Certifications
Earn industry-recognized certificates! Along with Online Idea Lab certificate, you will also be eligible to receive certifications from Google AdWords, Google Analytics, and Facebook.
✔ Upgrade with a Discount
After completion of the Digital Marketing Foundation online course, if you wish to learn more you can take up the Advanced Digital Marketing Online course. We welcome our alumni back with special offers.
✔ Lifetime Support
Our alumni often visit us for technical or learning assistance and career counseling. We love having discussions with our alumni and providing them clarity and guidance when in need. We promise to provide you lifetime career support.
✔ Alumni Network
You become a member of our alumni network. It is a great platform to resolve queries and explore digital marketing opportunities. You connect and socialize with other professionals and stay updated about the industry.
What our students are up to?
First, tell us where do you see yourself after the completion of the course? Is it in a corporate job? Or are you planning to be a freelancer or maybe an emerging entrepreneur? Share with us your dreams and goals. We shall help you get there, just the way we made the below ambitions possible.
Marketers need to build digital relationships and reputation before closing a sale.
What our alumni have to say!
"The course has a diversity of useful topics"
The course has a diversity of useful topics that provide basic skills to incorporate simple and practical digital marketing techniques.
- Govind Pandey, Sales Executive
"The course helped me realize the potential in the digital marketing sector"
I took up the course to add skills to my current job profile. The course helped me realize the potential in the digital marketing sector and I am eager to learn more in-depth.
- Daniel Anderson, Management Analyst
"A good course for the beginners."
The tutors are wonderful and explain each topic with examples. If you find digital marketing to be overwhelming, then this is a good course for the beginners.
- Ashley Green, School Teacher
"This foundation course helped me decide on a social media career."
I had a very minimal idea about digital marketing which I had gathered through Googling. The foundation course helped me decide on a social media career. Thank you Online Idea lab for the support and guidance.
- Pratima Mukherjee, Housewife
Open the door to new possibilities and opportunities with our Digital Marketing Foundation Online course. To know more details drop in your contact information.
A Career in Digital Marketing
With the increasing number of online users, brands have no other choice but to invest in online marketing campaigns that target online customers to generate more business. This has led to the creation of job opportunities in the digital marketing sector. Companies require competent professionals to manage and operate digital marketing campaigns and help them survive the competition.
Digital Marketing Job Roles
- Develop, execute, and monitor digital marketing campaigns from campaign ideation, proposal, execution to reporting & analysis.
- Perform market and competitor analysis. Strategize accordingly.
- Perform lead generation activities
- Do keyword research and develop strategies to achieve better website ranking and increased traffic
- Develop and execute link building strategies
- Execute SEO and organic traffic growth strategies to acquire leads
Social Media Marketer
- Create and implement social media marketing strategies
- Create social media posts comprising of text, images & videos
- Maximize engagement across social media platforms such as FB, Twitter, Instagram, LinkedIn, etc.
Search Engine Marketer
- Collect and analyze data from multiple sources to make informed decisions
- Create effective ad copies and optimize through A/B testing
- Implement paid advertising campaigns strategically to achieve maximum ROI
- Extract bulk data from different sources using various email marketing tools
- Create e-mail templates
- Send bulk e-mails to potential customers and generate quality leads
- Create email marketing campaigns to promote the business
- Responsible for the content used in marketing the brand on various digital platforms.
- Write landing pages, product pages, social media campaigns, and other marketing-related content
- Optimize content to drive traffic, engagement, and leads.
Other related courses
How to proceed?
Facts and stats
- Instagram has more than 75 million users on the platform every day and has 84 times more engagement than Twitter and 10 times more than Facebook.
- YouTube is the second largest search engine in the world and the 3rd most visited site.
- 94% of all search traffic worldwide comes from Google and it holds 76% of the total search engine market.
- Content marketing incurs about 60% less cost than traditional marketing and generates 3 times more leads.
- 68% of emails are opened on a mobile device.
Frequently Asked Questions
Will I get career guidance along with the course?
Yes. We would love to discuss your career interests in the digital marketing field and help you make the right choice.
Can I opt for a weekend batch?
Yes, you can opt for either weekend or weekday classes. Please get in touch with us to know the schedule.
Are there any prerequisites to do the course?
The course prerequisites are commitment towards the course, basic internet knowledge and a personal laptop with a good internet connection.
What is the eligibility to get the certificate?
To qualify for the certificate you will be evaluated on the basis of assignments, examination, and attendance at the completion of the course.
Companies Hiring Digital Marketing Professionals