Want to Be a Content Writing Pro?

You've come to the right place.

Become an Expert with Our
Online Content Writing Courses!

Have you heard?
The content writing industry is BOOMING! For a business to grow today, it has to have an online presence. It has to produce great content! Yet, there aren't enough content writers who can. The number of job opportunities available for content writers is significantly higher than the number of professionals. We wanted to start a content writing course to fill this gap.

Then we noticed that there was a need for not one, but two courses.

One is a course that will provide people with all the skills they need to become an expert in the field. A course for people who have made the decision to become professional content writers, one that can act as the ultimate content writing course. If this is what you're looking for, you've found it!

The other is a basic level course for those who are just looking to explore the field or learn the fundamentals to begin their career in the field. If that is the course you're looking for, have a look at our Content Writing Foundation Course

However, not everyone has the time or access to come down to our institutes on a regular basis. It doesn't matter! This course allows you to learn everything about content writing, right form the comfort of your home! This online blogging course will take your skills to the next level. It will open  a host of opportunities for you, and when you finish this course, you will be an expert at content writing!

Who Is This Content Writing Course for?

- Novice writers who want to make it their career.

- Marketing professionals, especially of the digital variety who have decided to specialize in content writing.

- Experts from different fields who want to enlighten the world through a blog.

- Digital nomads who want to master a skill that can back their lifestyle.

- Content Writers who want to expand their skill set into content editing, management and more.

- Professionals in different fields who have decided to make the switch to a successful content writing career.

- Casual bloggers who have decided to get more serious about it.

- Alumni of our Content Writing Foundation Course

If you fall into any of these groups, and want to learn the A to Z of content writing from a instructor-led virtual classroom, this online blogging course is for you.

Master the Art of Creating a Content Strategy

Learn about what it takes to create and execute an impressive content strategy.

Go Beyond Written Content!

In this course, you will also learn how to create engaging videos and images to add another dimension to your content!

Professional Content Writing Toolkit

This course will equip you with a number of expert tools that will help you in the different stages of creating content.

Don't Leave Your Creativity Behind!

Get ready for a number of activities and assignments that will challenge you creatively and push you out of the box. 

Be a Full-Fledged Blogger!

Learn everything there is to know about blogging - from writing, to promotion, to monetization!

Still Wondering? Take a Demo Session!

Don't let doubts hold you back. We got an idea that can help you decide!

The Main Modules of Our
Advanced Content Writing Course

The following are the main topics we will be exploring in this online blogging course: 

Content Research

Understand the importance of research to the content writing process. Learn what are the different types of research one needs to conduct before, during and after creating a piece of content.


Learn what it takes for a blog to be successful. Understand what web readers expect from your writing, and how to give that to them. Also, run your own blog through the duration of this course!

Website Content

Many businesses fail to give website content the importance it deserves. Here, you will learn how to write website content that provides the best user experience, while paying attention to SEO as well.

Web Copywriting

Writing ad copy is about creating the need for a particular  product or service in the mind of the user. Learn how to write great ad copy for ads on search engines, social media, e-mail marketing and much more!

Formulating a Content Strategy

Learn how to conduct intensive research to create an effective content strategy for different kinds of businesses. You will get experience in this by creating a number of practice strategies as well.

Content Marketing

Once your content is ready, you have to make sure it's seen by your target audience! Learn how to market your content using social media, search engine optimzation, search engine marketing and more!

The Sub-Modules of Our
Advanced Content Writing Course

Keyword Research

Search Engine Optimisation

Search Engine Marketing

Creating Visual Content

Social Media Marketing

Online Reputation Management

Technical Writing Fundamentals

Affiliate Marketing Fundamentals

Monetizing your Blog with Google AdSense

Content Writing Ethics & Practices

Bulk Booking Discounts

Please choose if you want to do multiple courses together or would like to bring in your colleagues with you.


Certification Bundle

Multiple courses for one trainee

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Team Training Bundle

Multiple trainees for one course

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“Blogging is a conversation, not a code.”

Mike Butcher

Editor-at-large, TechCrunch

Specific Needs? Let's Customize!

Please choose if your organization has a specific training agenda, we can customize a course for you.


For Corporates

On-Site Training, Customized Course and Training Content

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For Collages

Faculty Development Programs, Student Development  Programs

View Details 5

Speaking of tools,
these are some of the tools you'll learn to use!

In this advanced content writing course, you will learn how to use over 30 paid and free tools.

Free tools

Paid tools

What Our Alumni Have To Say

Shilpa Shastry, People Supply Management; Wipro

Sasi George, Customer Relationship Manager, Toyota

Our Teaching Philosophies

"Creating Digital Era Leaders" is our motto.
To stay true to it, we know that we have to maintain & follow certain principles while teaching.

1. Low Teacher : Student Ratio

As a rule, we don't take more than 8 students in a batch. We want all our students to get the attention they deserve from their trainers. There are many benefits to having a smaller class size, like:

- There are lower chances of students getting distracted. They can focus on class.
- Each student gets attention, and the trainer can recognize everyone's progress.
- There is more room for an open discussion.
- Students get a platform to share their ideas, opinions, queries, etc. 


2. Regularly Updated Course Curriculum

The content writing industry keeps evolving. If we want to create talented content writers, we have to ensure that our course material keeps evolving too. Not only we do re-evaluate our course material regularly, but we also keep updating our teaching methods and aids. We believe that it's important to collect feedback from our students, and keep improving our course. This way we can always provide our students with the best learning experience, and stay true to our motto - "Creating Digital Era Leaders".




3. Learning by Doing

To truly understand a concept, it's important for you to put it to practice. Our course is designed in such a way to create experts who aren't only knowledgeable, but experienced too. You will not only learn how to blog, write website content, promote your content, etc. but you will actually do all of these things during this course. The same applies to all the modules in this advanced content writing course. By putting things to practice, you understand them fully and you may have more queries too which you can put to rest immediately. 

4. Diverse Group of Trainers

We have put together a wonderful group of trainers for this advanced content writing course. Since it's a very comprehensive course, you need to learn each topic from an expert of that field. The faculty for this course is a combination of in-house trainers and guest lecturers. We don't believe in a jack-of-all-trades trainer to teach you everything. Instead, experts will teach you what they know best. 

5. Virtual Classroom Experience

Our online instructor-led course provides you with a classroom-like experience, wherever you are. You get face-to-face interaction with our trainers and the opportunity to ask questions & get instant answers. If you don't have access to one of our institutes, or a classroom course just doesn't fit into your schedule, we strive to provide you with the next best thing.

    Still Wondering? Take a Demo Session!

    Don't let doubts hold you back. We got an idea that can help you decide!

    Meet Your Trainers

    Our trainers are devoted to providing you with the best learning experience. 

    They are passionate about what they do and will go out of their way to make the best writers out of their students.


    • B.A in English, Journalism and Psychology.
    • Experience: 2 Years
    • Donned the hats of: Freelance Digital Marketer, Content Writer and Trainer
    • Personal Interests: Travelling, Reading, & Baking

    Talk to trainer

    Talk directly with our trainer to get detailed information about this course.

    Our Journey So Far

    We have been growing at an admirable rate since our inception. The below statistics signify the number of trainees we have converted into certified marketing professionals through various batches. As we continue to excel in our array of professional courses and certifications, we also aspire to add new ones under our belt.




    “Give value. Give value, Give value. And then ask for business.”

    Gary Vaynerchuck

    New York Time Best-Selling Author & CEO, VaynerMedia

    Content Writing Certificates

    These are the certificates you can get on completion of our Advanced Content Writing Course:

    Online Idea Lab Industry Recognized Advanced Content Writing Certificate

    SEMrush Content Marketers Exam Certificate

    Hubspot Content Marketing Exam Certificate

    Hubspot Social Media Exam Certificate

    Google Adwords Exam Certificate

    Google Adwords Search Exam Certificate 

    SEMrush SEO Fundamentals Exam Certificate

    SEMrush Competitive Analysis & Keyword Research Exam Certificate

    SEMrush SMM Fundamentals Exam Certificate

    The Online Idea Lab Experience

    Let's help you get an idea of what you can expect from this Advanced Content Writing Course, and from Online Idea Lab.


    ✔ 20+ Modules

    Welcome to Online Idea Lab’s Advanced Content Writing Course. This course will provide you with all the knowledge you require as a content writer. From content writing basics, to content marketing, to relevant digital marketing concepts - our curriculum covers it all. Once you’ve completed this content writing course, you’ll be ready to take the content writing world by storm! 

    ✔ Live Projects

    Our trainers don’t believe in a classroom setting in which students just listen and take notes. Their classrooms are ones in which actual learning is happening, and what is the best way to learn? Yes, by doing. Come, learn content writing  with Online Idea Lab, and get the ultimate learning experience.


    ✔ 25+ Free & Paid Tools

    Throughout the duration of this content writing course, you will be taught how to use a number of tools - both free and paid. These tools will help you on a regular basis in your content writing career.

    ✔ Alumni Network

    As soon as you complete any of our courses, you become a part of our alumni network. Other than our trainers, you'll also have the support of your peers & other content writing professionals. 

    ✔ Lifetime Support

    Once you’re a part of the Online Idea Lab family, you’re there to stay. Our team will always be there to support you through your professional career. You can reach out at any time, and our trainers will be there to guide you.

    What our students are up to?

    First, tell us where do you see yourself after the completion of the course? Is it in a corporate job? Or are you planning to be a freelancer or maybe an emerging entrepreneur? Share with us your dreams and goals. We shall help you get there, just the way we made the below ambitions possible.





    We are always keen to know what our students have to say about their experience at Online Idea Lab. Read below and know what they have shared.

    "Very well-taught course with plenty of practical assignments"

    I've worked as a freelance content writer for a year, but I only worked on blogs and social media content. I knew my writing was good, but I felt like there was so much more for me to learn. This course taught me everything I needed to know. Actually, they don't just teach you, they make sure you practice it too, which is what really helped me. Now I can take so many more projects and expand my portfolio!

    - Veena  Narayan,  Freelance Content Writer

    "Highly recommend this content writing course."

    Definitely one of the best online content writing courses. Online Idea Lab's advanced content writing course is so thorough. They have a great faculty, that will guide you through every step of the way. They covered everything - content strategy, management, promotion, research - everything. It's a very detailed course. 

    - Alex Perry,  Content Writer

    Get in touch!

    If you have any more questions, or if you would like to enroll in our courses, just fill in your details and get in touch with us now!

    By clicking on Contact us you agree to our Terms & Conditions and Privacy Policy.

    A Broad View of
    our Course Curriculum

    Our course curriculum is updated regularly and is designed by experts.

    Research, Reading & Analysis

    We'll dive deep into the research process for a content writer. Explore tools, methods, tricks and tips for research. We'll also be teaching you about how to gain more while reading by doing it through an analytical lens. 

    Writing for the Web

    Understand the behaviour of a web reader, and how to use that understanding to create engaging blogs, website content, ad copy, social media content and more!

    Keyword Research

    Using the right keywords in your content is a very important aspect of Content Writing. Learn how to conduct efficient keyword research, and on what basis to make your list of keywords.

    Search Engine Optimisation

    Understand the relationship between SEO and Content Writing and learn how to optimise your content for search engines effectively.

    Search Engine Marketing

    Learn how to use paid ads to get your content seen by your target audience -- From writing ad copy, to creating the ad, to running the ad on Google AdWords.

    Creating Visual Content

    Visual content plays an important role in complementing and packaging your written content. Learn the fundamentals of design, and how to easily create attractive visual content. 

    Social Media Marketing

    Learn how to write engaging content for social media and how to use social media to promote a blog. Also, understand the rules of posting on different platforms. 

    Affiliate Marketing

    Understand what affiliate marketing is, how it works, and how to become an affiliate marketer.

    How to monetize your blog

    Learn the different methods of monetizing your blogging activities!

    A Freelance Content Writing Career

    We'll provide you with tips and tricks to start a freelance career as a content writer. We'll also tell you which websites to use to find clients. Plus, we'll help create and publish writing samples to show potential clients.

    A Career in Content Writing

    Once you've completed this online blogging course, you're ready to take the content writing industry by storm! You have the knowledge and skills that some take years to acquire. If a full-time job is what you want, you can work as a content writer for an agency and write about a number of different topics, or you could work for any company and write about the industry it belongs to. If you're more keen on writing for yourself, go ahead and start your own blog! You have the skills and the knowledge to run a successful blog and monetize it. If you want to write content for businesses, but don't want to be tied down by a job, then be a freelancer! Content writing is one of the most outsourced activities by businesses, so don't worry - you won't have trouble finding work!

    Prominent Content Writing Careers


    • Find a niche, and start your blog
    • Reach your target audience using social media, SEO and SEM. 
    • Write regularly, build your audience and start monetizing your skills.

    Full-time Content Writer

    • Work as a content writer for a business
    • Formulate an effective content strategy.
    • Conduct in-depth research and create engaging content. 

    Freelance Content Writer

    • Be your own boss! Work as a freelancer, and write for a number of different businesses. 
    • Keep expanding your portfolio on your chosen services, and earn well on freelancing platforms.

    Other related courses

    How to Proceed?

    Let's Chat we are live

    Schedule a Call

    Start with a Demo

    Drop an Email

    Did You Know?

    • Cocacola's budget for content creation is much higher than their budget for television advertising.
    • There are over 65,000 job opportunities for content writers in the UK, US, Canada, India and Australia.
    • 90% of B2B buyers say that content plays a major role in their decision making process.
    • 7 out of 10 consumers have a higher opinion of a business after consuming the brand's content.

    Handcrafted Resources

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    13 Indian Accounts Killing It on Instagram

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    Frequently Asked Questions


    Do I get a certificate on completion of this course?

    If you meet all the requirements for successful completion of this course, then yes you will be awarded with a certificate.

    Is the curriculum for the online course the same as the classroom course?

    Yes, the course curriculum of our online content writing courses is the same as our classroom courses.

    Does Online Idea Lab provide a 100% Placement Guarantee with this course?

    No, we don't provide a placement guarantee on our online content writing courses. Students of this course will receive placement assitance. 

    What are the requirements to successfully complete this course?

    Successful completion is based on the submission of assignments, performance in the examination, and attendance.

    What is the eligibility criteria for this course?

    To be eligible to enroll in this course, you should have basic communication skills, a personal laptop, basic computer skills, time for assignments and classes, and an eagerness to learn.

    Companies Hiring Content Writing Professionals



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