Advanced Search Engine Marketing Course

At Online Idea lab, learn the best SEM practices and tools to secure a top spot on SERP accompanied by optimum ROI, in our Google Adwords Certification Course.

How cool is advertising on a search engine!

To understand this let's look into the perspective of the 3 parties involved - the searchers, the businesses and the search engine.

The Searchers: Search engine ads make it easier for searchers to find the information they’re looking for. 40 % of searchers click on the top 3 paid ads on the search results page. As a matter of fact, Google Ads results receive 65 % of the clicks for a buying intent keyword, while organic results receive 35%.

The Businesses:  Search engines drive 93% of overall website traffic which makes them valuable sources. Businesses are willing to shed their money on search ads because over 60 % of searchers click on ad results. They also increase brand awareness by 80%. As per Google, businesses make an average of $2 in income for every $1 they invest in AdWords.

blankThe Search Engine: Last year Google's ad revenue amounted to almost 116.3 billion US dollars. Being a search engine that provides free information to its users, Google earns money in the form of advertisements on its search engine results. The price per click may vary from $0.01 to even $5 depending on keywords and bidders.

Hence, it's evident that running ads on search engines are beneficial to each party in different ways. Now, how cool is that!

A Rewarding Career In Search Engine Marketing

A search engine marketing specialist needs to be rational and analytical along with being well-informed and decisive. That’s right! Being a search engine marketer requires having the right skills that would provide immediate benefit. They play an important role in promoting a company, attracting new visitors to the website, and converting leads into sales. And that’s why they are paid generously. Their expertise makes them earn the big bucks.

Read the boxes on the right to know the impact of different types of marketing performed by a Search Engine Marketer.


Pay Per Click Ads (PPC)

Visitors through PPC are 50 % more likely to buy a product/service than organic visitors.


Display Ads

Display advertising has proven to increase websites' traffic by a massive 300%.


Shopping Ads

As per Search Engine Land, 31 % of searchers tend to click Shopping ads.


Remarketing Ads

Remarketing ads have much higher click-through rates and conversion rates than typical display ads.


Video Ads

Searchers are 27 times more likely to click on online video ads than standard banners ads.


Banner Ads

The average internet user views over 1,500 banner ads per month and has a 50% chance of CTR.

Check your SEM skills

How much do you know about Google Adwords and PPC techniques?
Take our free digital diagnostic to benchmark your skills and find the right course for you.

Temporarily Discontinued

Due to the Covid-19 pandemic, we have temporarily suspended all 14 physical classrooms in India, the USA, and Canada. We are currently providing training through live online (virtual classroom) mode and self-paced learning (pre-recorded) mode only. Once our classrooms are operational again, the courses will be displayed here. If you have already booked a classroom course, please check your email for further details for the 'change of delivery mode' option or 'request for a refund' option. Or connect back with your personalized course coordinator. Please accept our apology for the inconvenience caused. Stay Safe!

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Main Modules of Google Adwords Course / SEM or PPC Training

In our SEM/PPC Training Course, you will learn to manage ad accounts on a daily basis and monitor bid prices and budgets to ensure that you are maximizing ROI. Our trainees have created award-winning campaigns on Google Adwords, Bing, Yandex, Yahoo, Baidu for their respective clients in their ongoing job. The SEM topics are covered in 3 broad modules.


  • Google AdWords Overview
  • Marketing Funnel
  • Setting Conversion Targets
  • Mapping goals to strategies
  • AdWords Algorithm
  • Different types of Bid Strategies
  • Understanding Keywords
  • Keyword Planner Tool
  • Performance Planner Tool


  • Creating different Campaigns
  • Targeting Audience
  • Budget Planning
  • Setting right Bid Strategies
  • Keywords and Match Types
  • Ad Groups
  • Ad Copies
  • Creating Shared Library
  • Ad-extensions

Execution & Monitoring

  • Account Linking
  • Account Management
  • Launching Ads
  • Run, manage & analyze ads
  • Tracking Overall Performance
  • Tracking Conversions and Mapping to Targets
  • Optimize all campaigns
  • Performance Analysis

Bulk Booking Discounts

Please choose if you want to do multiple courses together or would like to bring in your colleagues with you.


Certification Bundle

Multiple courses for one trainee

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Team Training Bundle

Multiple trainees for one course

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The secret gift of Paid Search is that you get to control the user experience, rather than the search engine.

Avinash Kaushik

Founder, Market Motive Inc.

Specific Needs? Let's Customize!

Please choose if your organization has a specific training agenda, we can customize a course for you.


For Corporates

On-Site Training, Customized Course and Training Content

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For Collages

Faculty Development Programs, Student Development  Programs

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Highlights of the Advanced SEM Course

Master the search game with the Advanced Search Engine Marketing course / Google Adwords Course at Online Idea Lab.

Practical Exposure

At Online Idea Lab, learn by practice. We assign you projects and exercises to give you a complete understanding of the concepts you learn.

Comprehensive Curriculum

You learn everything you need to know about the various ways of marketing on the search engines. We explain it to you in detail with live examples.

Experienced Trainers

The trainers have working experience of running ad campaigns on search engines. Learn from them the best practices, do's and don'ts.

SEM tools

The right tools make the right impact. We take you through tools such as Ahref, SEMrush, Adsense, Adwords and many more to let you run effective campaigns.

Job Assistance

We provide job assistance to our Advanced SEM course students. We also prepare you with personality development sessions and mock interviews.

Lifetime Career Support

At Online Idea Lab, the student-mentor relationship doesn't end with the completion of the course. We promise to provide lifetime career support and guidance.

Still Wondering? Take a Demo Session!

Don't let doubts hold you back. We got an idea that can help you decide!

The experts train you

The trainers at Online Idea Lab specialize in all aspects of search engine marketing and are accompanied by 5+ years of experience in Google Adwords and PPC domain.


  • EPGBM, Indian Institute of Management, Calcutta
  • Experience: 15+ years in Fashion and Digital Industry
  • Donned the hats of: Vice President, Founder, and Trainer
  • Personal Interests: Reading, Photography, and Technology


  • B.E. (Computer & Information Sciences) Visvesvaraya Technological University
  • Experience:  10 Years
  • Donned the hats of: Programmer, Founder, and Trainer
  • Personal Interests: Travelling, Skating, and Barbequing

Talk to trainer

Talk directly with our trainer to get detailed information about Google Adwords course/ PPC Training.

Search Engine Marketing Certifications

To certify your knowledge on search engine marketing, we award you with the below certifications.


Google Adwords Search Advertising Certificate


Google Adwords Display Advertising Certificate


Google Adwords Video Advertising Certificate


Google Adwords Shopping Advertising Certificate


Google Adwords Mobile Advertising Certificate


Google Adwords Certificate


Online Idea Lab Industry Recognized Certificate


Take a look at what our students have to say about us


"The training gave me clarity on how to run search ads via Adwords."

The training gave me clarity on how to run search ads via Adwords. I am planning to inculcate other mobile marketing techniques soon. The faculty staff is exceptionally supportive and are always open for discussion.

- Megan Kane,  Merchandise Associate


"Thanks to the course I am logically running ads for the company."

Thanks to the course I am logically running ads for the company. The practical sessions were really helpful and interesting. The trainers are highly qualified and very approachable.

- Karan Shah,  Team Lead

Contact Us

Approach us with your requirement. We are happy to customize courses as per your need. Fill in the contact form and our representative shall get in touch with you.

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Other related courses

Currently this course is taught as a module in Advanced Digital Marketing Course. Check details.

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Search Engine Stats & Facts

  • 75 % of people that click on ads say paid search ads make it easier to find the information they’re looking for
  • 95 % of clicks go to the top 4 results.
  • 66 % of buyer-intent keywords are paid clicks.
  • 50% of people are more likely to click on a particular brand name if that brand name appears more than once on the SERP.
  • Promotional ads or links should take up no more than 15% of a web page; otherwise, they may be subjected to penalties from Google.
  • Most Marketers spend their Digital Ads on Google.
  • Most of the revenue is generated through Display Advertising next to search results.
  • 90 % of online users trust reviews.

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