Marketing is now Digital!
Businesses focusing on targeting customers online are the ones with a competitive advantage. In fact, 35% of the total marketing budget is being invested in digital marketing worldwide· It is estimated that by 2022 around 52% of total ad spend would be on digital marketing efforts. The chart on the right is a forecast of total marketing spends from 2019 to 2022 around the world.
Moreover, individuals who have embraced the digital society, have realized the potential of digital marketing careers. Digital skills in today’s technology-driven world is a must-have skill. Combining them with marketing skills opens the door to an exciting career in digital marketing.
Who can take up the Digital Marketing Foundation Course?
- If Digital marketing has piqued your interest and you wish to understand it better, then our digital marketing training - foundation level course shall be your guide.
- If you desire to know the scope of digital marketing and all that it has to offer, before opting for a particular niche, then our digital marketing foundation course will help you make the right choice.
- If self-research on digital marketing has left you confused and lost, do not worry! The digital marketing training - foundation level course at Online Idea Lab will give you a clear understanding of all its concepts.
- And if you believe you already have a good beginner level understanding of digital marketing concepts and want to dive deeper, then check out our Advanced Digital Marketing Course.
Discover which domain of digital marketing would you like to specialize in.
Work in the dynamic digital marketing industry.
Add modern skills to your traditional skills and become a resourceful marketer.
Upgrade your knowledge to stay relevant.
Learn how to find clients or customers online and generate sales for your venture.
Bloggers & Artists
Attract the audience you desire and be a success in the online world.
Main Modules of Digital Marketing Training
The below modules have been curated to familiarize you with the essentials of digital marketing.
Digital Marketing Overview
This module is an introduction to digital marketing. It provides you with an overall understanding of various digital marketing concepts, strategies, and terminologies.
Search Engine Optimization
SEO is crucial in a digital marketing strategy. This module educates on how search engines work and how to optimize your website accordingly to make it profitable.
Search Engine Marketing
This module talks about the paid form of marketing on search engines. Learn how Google Adwords works and how to ensure a good return on your investment.
Social Media Marketing
Learn how one can promote a business and create a brand presence on social media platforms like Facebook, Instagram and others.
In this module learn how to measure, analyze and track the performance of your website as well as monitor the traffic sources and behavior.
Still in doubt?
How about a demo class!
We offer demo classes to make your decision easy.
The Foundation Courses at Digital Marketing Institute
The course is an instructor-led training program conducted at Online Idea Lab learning centers. It is a great time to take advantage of the discounts running on our digital marketing course fees.
Bulk Booking Discounts
Please choose if you want to do multiple courses together or would like to bring in your colleagues with you.
Specific Needs? Let's Customize!
Please choose if your organization has a specific training agenda, we can customize a course for you.
The Digital Marketing Training - Foundation Course
The Key Highlights of the Course are
A comprehensive short-term course
Get acquainted with all the elements of digital marketing and lose the novice tag in a month.
A beginner’s guide to digital marketing
It is a beginner level course and hence will be taught in the simplest and understandable way.
Explores the scope of digital marketing
Take a good bird's eye view before you chose a particular spot to dive in deep.
Discover your area of interest
Once you are familiar with the different concepts of digital marketing, you can decide on your area of specialization.
Latest Tools and Technology
The course will educate you on the latest tools and technology prevailing in the digital marketing industry.
Here is a display of the tools we teach in
Learn to use free as well as paid tools to your advantage. The tools taught in our digital marketing institute are widely used by professional digital marketers in their campaigns.
Digital Marketing Foundation Tools
What Our Alumni Have To Say
Rewati Ranjan, Student - AIMS
Ashok Kumar, Trainer - Himalayan Institute
Why Choose Online Idea Lab?
We cater to the requirement of each individual and help them progress. We follow the below teaching philosophies to give our students the best learning experience.
1. We Make It Easy
We understand that the digital marketing foundation course is preferred by beginners. Being new to the domain of digital marketing can be overwhelming.
The good news is that our trainers make modern marketing concepts simple by dropping the jargons and adopting layman terms.
In the digital marketing foundation course, our trainers will take you through all the concepts in the utmost simple yet effective way and show you how fascinating digital marketing really is. In short, we keep it simple.
The digital marketing foundation course is a short term course that adopts microlearning.
The concepts are kept brief and to the point. This way you grasp more information in a short span of time.
You learn what's essential to bridge the knowledge gap.
The information taught holds relevance in the current digital marketing industry.
We teach what's beneficial to beginner level knowledge seekers.
3. Learn by Practice
The best way to retain information in your memory is by putting them into practice. Hence, activities and exercises are part of our program.
We make you work on tools and assign you activities so you get hands-on experience.
The practical training gives assurance of the theoretical knowledge you acquire and builds confidence in you.
Moreover, practicing what you just learned eradicates any doubts, confusion, and hesitation.
4. The Human Touch
The classroom training is a face-to-face instructor-led program conducted at our centers.
The trainers at Online Idea Lab encourage engagement. We encourage our trainees to ask questions and involve in activities rather than passively absorbing what's being taught.
Our trainers are your personal guide. Need career counseling or extra help in turning your weakness into strengths? Feel free to approach. The trainers are available for discussions, be it regarding a course or a career.
Meet the Mentors
The trainers at Online Idea Lab hold a deep level of knowledge of the digital marketing industry. They keep their skills updated and relevant. In spite of being experts, their ability to teach beginners in simple terms is admirable.
- MBA from S.A.M.S (Marketing & Finance)
- Formerly Worked with: Canara Bank, Genpact
- Donned the hats of: Marketer, Director, and Trainer
- Personal Interests: Travelling, Farming, and Movie Reviewing
Talk to trainer
Talk directly with our trainer to get detailed information about this course.
These stats say our story so far
We have been growing at an admirable rate since our inception. The below statistics signify the number of trainees we have converted into certified marketing professionals through various batches. As we continue to excel in our array of professional courses and certifications, we also aspire to add new ones under our belt.
There is no black magic to successfully attracting customers via the web.
Digital Marketing Foundation Course Certifications
On the completion of the digital marketing training, you are eligible to receive the below certifications.
Google Fundamentals of Digital Marketing Exam Certificate
Google Adwords Search Advertising certificate
Google Analytics exam certificate
Facebook Blueprint Exam certificate
Online Idea Lab Industry Recognized Certificate
We bid you farewell with warm wishes and some goodies.
A Course at Online Idea Lab is a Party! Here is what you take away from Online Idea Lab.
✔ Industry-Recognized Certifications
Earn industry-recognized certificates with our digital marketing training. Along with Online Idea Lab certificate, you will also be eligible to receive certificates from Google AdWords, Google Analytics, Hubspot and Facebook.
✔ 100% Placement Assistance
We provide you placement assistance once you have completed the Digital Marketing Foundation course. You can further upgrade to Advanced Digital Marketing course that provides 100% placement guarantee.
✔ Upgrade with a Discount
After completion of the Digital Marketing Foundation course, if you wish to learn deeper you can take up the Advanced Digital Marketing course. We welcome our alumni back with special offers.
✔ Lifetime Support
At Online Idea Lab, we are always willing to help our alumni with their career or business goals. You are always welcomed to approach us if seeking any technical or learning assistance or require career counseling. We promise to be your lifetime digital marketing coach.
✔ Alumni Network
You get to be a member of our alumni network. It is a great platform to resolve queries and explore digital marketing opportunities. It lets you connect and socialize with other professionals and be updated about the industry.
What our students are up to?
In our various classroom batches, we have had trainees who were entrepreneurs, students, professionals, and individuals looking for career opportunities. All of them accompanied by their own aspirations and goals. Online Idea Lab is pleased to be a part of their ambitious journeys.
Every accomplishment starts with the decision to try.
We are always keen to know what our students have to say about their experience at Online Idea Lab. Read below and know what they have shared.
"Every class was a great learning experience"
The foundation course was an eye-opener to the digital marketing world. Every class was a great learning experience and equally valuable. I would recommend this course to anyone who wants to get an idea of digital marketing concepts.
- Manish Kumar, Sales Executive
"Thank you for mentoring me throughout the course."
Thank you Online Idea Lab for mentoring me throughout the course. It was indeed a pleasure to complete the course successfully from your institute.
- Samuel Collins, Entrepreneur
"The course helped me discover a new career interest."
I wasn’t sure if digital marketing was for me, and so I went for a short term course to learn the basics. I must admit I am now curious to learn more and planning to take up an advanced social media marketing course. The course helped me discover a new career interest.
- Sheetal Patel, Student
"The course met my learning objective."
The course met my learning objective. Thank you Online Idea Lab for helping me gain a perspective and understand how I can digitally market my cupcake business.
- Jenny Peters, Baker
Get in touch with us for any further information.
Considering a Career in Digital Marketing?
Well, if you are, then you are on a good track! Simply because marketing never dies, it only evolves. Today it's all about digital marketing. Every business is adopting digital marketing to survive the competition. Hence, digital marketers have become an important resource for companies. They help businesses grow by implementing successful campaigns. It's a rewarding career and it only gets better as you accumulate more experience and upgrade your skills.
Popular Digital Marketing Roles For Beginners.
Digital Marketing Executive
- As a digital marketing executive, you would be donning different hats.
- You would be expected to perform various basic level digital marketing activities.
- To do a good job you need to be creative as well as logical.
- In short, you need to be a master of all trades.
- You would be performing SEO activities to boost the ranking and traffic of a website.
- You would be building quality inbound links from high authority websites to your company website
- You need to be updated about the rules and regulation of search engines.
Social Media Associate
- If you love social media, this a job you would love and enjoy.
- You would be preparing social media posts comprising of text, videos, and images
- Creative skills are important.
- You need to follow trends and understand the behavioral psychology of the audience.
Other Related Courses
How to proceed?
Digital Marketing Stats
- About 65% of the total marketing budget will be invested in Digital Marketing in the technologically advanced countries·
- Google and Facebook earn more than the World’s Traditional Media Businesses·
- Content having Relevant Images get 94% More Views·
- Through Digital Remarketing 70% of people are more likely to buy your product.
- 93% of online experiences commence with a Search Engine.
- According to retailers, 82% of customers research online before making a purchase.
Frequently Asked Questions
Will I get career guidance along with the course?
Yes. We would love to discuss your career interests in the digital marketing field and help you make the right choice.
Will I get placement assistance on completion of the course?
Yes. We do give placement assistance. We have a placement cell that's dedicated to organizing interviews for you and help you land in the right job.
Can I opt for a weekend batch?
Yes, you can opt for either weekend or weekday classes. Please get in touch with us to know the schedule.
Are there any prerequisites to do the course?
The only prerequisites are enthusiasm for digital marketing, commitment towards the course, basic internet knowledge and a personal laptop.
what is the digital marketing course fees?
To know our current course fees and discounts please get in touch with us.