Being in a marketing profession is interesting yet challenging. Marketing builds brands, generates sales and expands the business. There is no doubt that marketing is crucial in business growth. Today it’s all about digital marketing and as a digital marketer you contribute to the ultimate goal of a venture. To keep the digital marketer in you motivated we have curated 10 digital marketing quotes along with their meaning.
Here we go!
Digital Marketing Quote # 1
This quote by Doug Kessler points out how marketing has evolved. Traditional marketing is a one-way conversation wherein the advertisement talks and the audience listens; whereas in the digital way of marketing content, the audience is allowed to participate and share their views. Interested customers can start a conversation with the business by placing their doubts and concerns.
Digital Marketing Quote # 2
Remember looking at a model with flawless skin on a Magazine ad of a beauty cream and believing that product would make your skin perfect. Or admiring a man wearing a suit made out of the finest fabric and you picture yourself being as charismatic as him. These ads made you feel like a hero in your mind. Chris Brogan emphasizes how this strategy helps in digital marketing. He says instead of showcasing the product as a hero, the company must show the customers how the product can make them a hero. Success stories, testimonials, etc. are some of the digital marketing ways of convincing the customer he too can be a hero.
Digital Marketing Quote # 3
No matter what you say or think about your business brand, the internet savvy customers will perform a Google search to investigate. They believe the information they find on Google search. And what they find is likely to determine their course of action. If they find a positive response to their search, it increases their trust in your brand. On the other hand, if Google presents them with negative reviews you would be losing out on customers. Thus, Chris Anderson rightly points out how online reputation can affect your brand because people rely on what Google shows them.
Digital Marketing Quote # 4
Now, this is a quote you would have probably come across if you have spent a good amount of time in the marketing business. The reason for it to be a part of our digital marketing quotes list is because of its relevance. The internet has empowered consumers with access to an enormous amount of information. They are more aware than ever. It isn’t easy to fool modern consumers. They can spot a marketing gimmick when they see one. In the quote, Tom Fishburne implies that marketing shouldn’t be obvious. Marketing can be done in indirect ways that create a good impression on the consumers without them realizing that it was a marketing strategy. For example, a company sends out good wishes via SMS or E-mail on special occasions. It doesn’t seem like marketing but the company managed to create an impression of their brand without being obvious.
Digital Marketing Quote # 5
You might design a great social media marketing strategy using the latest tools and technology. But by neglecting the social and psychological factors of the consumers, the strategy could be an epic fail and cost you time, effort and money. Social media allows the audience to be vocal and influence others for better or for worse. Hence, it is important to understand the mindset of the target consumers and how they respond to content on social media. The quote by Brian Solis is a reminder that in social media we deal with people and not technology; and so the company must focus on building relationships with the audience.
Digital Marketing Quote # 6
In the above quote, Wayne Davis says that the very first step would be to know where your leads are. Apart from knowing their geographic location, it is also important to know on which digital media platforms they are active. These insights will help in building the right digital marketing strategies. For example, if your target consumers are college students, then marketing on social media will be far more effective than email marketing.
Digital Marketing Quote # 7
We see all kinds of content on digital platforms. Some catch our attention and some don’t. Why is it so? Because we pay attention to content that is relatable. Personalizing content to suit each section of people helps rather than have one generic content. According to Jamie Turner, content marketing is successful only if the content makes an instant connection with the reader.
Digital Marketing Quote # 8
This quote by Steve Jobs is a controversial statement. Some marketers agree while others don’t. While some believe in giving the customers what they want, Jobs had a different approach. To digital marketers who introduce products and services to the audience, this quote does make sense. Only after you create awareness about the existence of a product you will realize its demand among consumers. If the product is capable of bringing a positive difference, then you need to educate the audience and create a demand for it through marketing.
Digital Marketing Quote # 9
Some sayings are timeless. This ancient proverb by the Chinese Philosopher Confucius can be applied to a modern concept such as digital marketing. There is so much content for consumers to consume online. They forget most of the content they read. So, how to make them remember your content? You can, simply by involving them. Consumer engagement plays a key role in digital marketing. Encourage your customers to interact and share their experiences. This helps to build a brand image. Moreover, when they respond on social media they take the marketing process further.
Digital Marketing Quote # 10
Lastly, as told by Rand Fishkin, focus on building relationships rather than building links. As digital marketers, link building is an important process in SEO that cannot be undermined. But in the process of building links, we must not forget how important it is to build relationships with our customers. The message in this quote is an extension to that of the previous quote. We spoke about consumer engagement in digital marketing. A healthy engagement between the business and the consumer results in long-lasting relationships and brand loyalty.
Speaking of consumer engagement, let us know if you have enjoyed the blog. Also, if you have come across any digital marketing quotes that you loved, do mention them in the comments. Thanks for reading!