Why marketers prefer the digital way?
- It saves money: The traditional ways of marketing such as newspaper ads, television ads, billboard ads, etc. eat up a lot of funds. Whereas digital marketing methods are effective yet cheaper.
- Targets the right audience: Traditional way of marketing follows push marketing methodology where the content is displayed to mass audience irrespective of their interest. On the other hand digital/online marketing, the content finds the interested audience through non-intrusive methods.
- Greater Exposure: Traditional way of marketing is limited to place and time. Digital marketing content is globally available without any time constraint. Moreover, there is a huge scope for instant publicity.
- Real-Time Analysis: With online marketing, you can view real-time results and understand what is working for you and what isn’t via tools like Google Analytics. This helps digital marketers stay ahead of marketers relying on traditional methods.
- Suits all sizes of business: Digital marketing can be adopted by start-ups as well as established businesses without burning a hole in the pocket. The organic digital marketing methods can be exploited by any size of business.
There are many more benefits of adopting internet marketing. To know more and learn how to do it effectively, enroll for our Advanced Digital Marketing Course.
Why take up an internet marketing course?
Why spend months and years to understand the online marketing industry via self-research and experience? Let the experts in the industry enlighten you with their knowledge and skills to make you an expert in just 3 months with our advanced digital marketing training.
Whether you are making career plans or want to incorporate internet marketing to achieve your business goals, taking up a digital or internet marketing course is a wise choice.
The advanced digital marketing course at Online Idea Lab includes fundamentals as well as advanced concepts. If you would like to explore just the basics concepts, then do check out our Digital Marketing Foundation Course.
Explore Career Opportunities
The course exposes you to various domains under digital marketing. Discover your where your interest lies or how you can advance your career.
Take your business to the next level
The advanced digital marketing course takes you through real-life scenarios and examples. Learn to apply the concepts to your business with the right guidance.
Learn from experts
Learning from the experienced in the industry helps in avoiding beginner mistakes and adopting what really works.
The industry-recognized certifications you earn after successful completion of the digital marketing course adds modern-day credentials to your job profile.
Main Modules of Digital Marketing Course
Our Internet Marketing Course is broken down into broad categories of modules covering the topics in depth.
Digital Marketing Overview
- Understanding Digital Marketing
- Digital Marketing Process
- Why Digital Marketing Wins Over Traditional Marketing
- Digital Marketing Terminologies
Website Planning and Creation
- Internet & Websites
- Domain names & extensions
- Web server & Web hosting
- Website Planning Strategy
- Building a website using CMS
Search Engine Optimization
- SEO Concept & Search Engines
- Keyword Research Process
- Off-Page optimization
- Local SEO
- SEO Tools
- Google AdWords Overview
- AdWords Algorithm
- Creating Search Campaigns
- Bid Strategies
- Creating Ads
- Understanding Google Analytics
- Goals & Conversions
- Marketing Funnel
- Monitor traffic sources & behaviour
Social Media Marketing
- Facebook Marketing
- Instagram Marketing
- LinkedIn Marketing
- Twitter Marketing
- YouTube Marketing
Addon modules of Digital Marketing Course
The below modules have been designed in the curriculum to provide you the best digital marketing course.
Lead Generation for Business
Online Display Advertising
Unsure about the course? Take up a free demo class!
Try before you buy! Ask for a Free Demo Class and evaluate us before you take up the complete digital marketing course.
Our Advanced Digital Marketing Courses
The Advanced Digital Marketing Certification Course is conducted via 3 modes - Online, Classroom, and Bootcamps. You can access the course with our online training program or learn at our centers in Bangalore, New York, and Toronto. We also conduct short-duration boot camps in several locations. Choose a training program that suits you the best.
Bulk Booking Discounts
Please choose if you want to do multiple courses together or would like to bring in your colleagues with you.
Specific Needs? Let's Customize!
Please choose if your organization has a specific training agenda, we can customize a course for you.
Why choose Online Idea Lab?
We give you 5 fantastic reasons!
We are not limited to knowledge. We take you a step further and make you industry-ready with the right attitude and mindset through personality development and career counseling sessions.
At Online Idea Lab, you work on case studies and live projects under the guidance of the trainers. This not just helps you gain the right understanding but also builds confidence.
Our curriculum is constantly updated to suit the present industry. Our course content includes fascinating tricks, facts, and news surfacing the digital world around the globe.
We are not just educators, we are also the mentors. Our reward lies in your success and hence, along with the right knowledge, we also give you the right guidance.
We focus strongly on concepts so you can understand and master any new tool that comes in your way while exploring the digital marketing world.
Have a look at the full course content
Download our advanced digital marketing course syllabus pdf.
What Our Alumni Have To Say
Rewati Ranjan, Student - AIMS
Ashok Kumar, Trainer - Himalayan Institute
Parul Kapoor, DBD Manager - ITW
Our Teaching Philosophies
Our motto is “Creating Digital Era Leaders”. Hence, we maintain a perfect balance between theoretical and practical learning; and also help you inculcate leadership attitude.
When you walk out of on our institute, you will not just be empowered with knowledge but also with practical experience that will prepare you to confidently embark on a career in digital marketing.
1. A small 'student : teacher' ratio
- Small size classes are more productive and interactive.
- Students engage and focus more.
- It leads to a comfortable environment wherein students feel free to approach trainers with any doubts.
- Reducing class size leads to higher student achievement.
- The trainers are able to provide personal attention to individual students.
Hence, at Online Idea Lab we keep the class size small. This philosophy has led to a high quality of training and thereby helped us become one of the best Digital Marketing institutes.
2. Holistic Teaching Approach
- What makes us a provider of the best digital marketing course is our holistic approach. We give you a complete picture of digital marketing.
- Digital Marketing comprises of a wide range of concepts. We take you through each concept in detail and also show you how they complement one other.
- We maintain an ideal balance between theoretical and practical knowledge, and also help you imbibe leadership attitude.
- When you step out of on our institute, you will not just be empowered with a complete understanding but also with practical experience that will prepare you to confidently begin a career in digital marketing.
3. Updated Course Curriculum
- The market is competitive and the digital platforms are changing the rules of the game constantly. It is important to be updated constantly in order to be relevant in this dynamic industry.
- To be on par with the developments, our courses are industry-backed and up-to-date. We track and follow every new development in the online space.
- We include live examples in our advanced digital marketing course content to keep you digitally aware.
- You can relax and be assured that you will be trained in all the skills required to deliver results and be a success in the industry.
4. Work on Live Projects
- Theoretical understanding along with its practical application is essential to master any art and same goes with digital marketing.
- We assign you live projects so you receive hands-on experience and familiarize with the real work environment.
- You will also be involved in live projects that are associated with our clients.
- All the projects will be done under the supervision of our trainers who will provide you with the necessary guidance and feedback.
Moreover, based on your performance you could receive a ‘Letter of Appreciation’ by our client.
5. Being Fully-Equipped
Our training facility is fully equipped to enhance your learning experience with Online Idea Lab.
- Glass boards
- High-definition projectors
- Touch pen editors
- Dolby sound systems
- High-speed internet
- Learning Management System
- Well maintained classrooms and much more.
6. Perfect blend of Trainers
Our Training Team comprises of the following experts.
- In-house trainers with 5+ Years of Experience who make the basics and fundamentals crisp and clear.
- Industry experts who are our visiting trainers. They bring you the latest in the field.
- Business and personal life coaches to prepare you for the corporate world and develop your soft skills.
- Our competent team of trainers delivers the complete digital marketing course in the best way possible.
Get Trained by Industry Experts
Our trainers at Online Idea Lab are passionate and skillful individuals. They are admired not just for their expert knowledge but also for their approachable attitude.
- MBA from S.A.M.S (Marketing & Finance)
- Formerly Worked with: Canara Bank, Genpact
- Donned the hats of: Marketer, Director, and Trainer
- Personal Interests: Travelling, Farming, and Movie Reviewing
- EPGBM, Indian Institute of Management, Calcutta
- Experience: 15+ years in Fashion and Digital Industry
- Donned the hats of: Vice President, Founder, and Trainer
- Personal Interests: Reading, Photography, and Technology
- B.E. (Computer & Information Sciences) Visvesvaraya Technological University
- Experience: 10 Years
- Donned the hats of: Programmer, Founder, and Trainer
- Personal Interests: Travelling, Skating, and Barbequing
Talk to trainer
Talk directly with our trainer to get detailed information about the Advanced Digital Marketing Course.
These stats say our story so far
We have been growing at an admirable rate since our inception. The below statistics signify the number of trainees we have converted into certified marketing professionals through various batches. As we continue to excel in our array of professional courses and certifications, we also aspire to add new ones under our belt.
The best marketing doesn’t feel like marketing.
Digital Marketing Certificates
What we offer in our Digital Marketing Certification Course
Facebook Blueprint Certificate
Google Analytics Certificate
Google Adwords Certificate
Google Adwords Search Advertising Certificate
Google Adwords Display Advertising Certificate
Google Adwords Video Advertising Certificate
Google Adwords Shopping Advertising Certificate
Google Adwords Mobile Advertising Certificate
SEMrush SEO fundamentals exam certificate
SEMrush SEOs exam Certificate
Online Idea Lab Industry Recognized Certificate
We bid you farewell with warm wishes and some takeaways.
✔ Industry-recognized Certifications
You earn industry-recognized certifications at Online Idea Lab. On the completion of the course, you are eligible to receive certificates from Google AdWords, Google Analytics, Facebook Blueprint, Hubspot, and Online Idea Lab.
✔ Paid Tools worth US$ 450 (₹32,000)
Being ahead in the competitive world means doing more than what the ordinary does. Thus we take you beyond free tools. With our advanced digital marketing course, gain a working knowledge of premium tools that will give you an edge over the others.
✔ Lifetime Career Support
At Online Idea Lab, we encourage our alumni to approach us if looking for any technical or learning help, career counseling or job change at any point in time. We promise to provide lifetime career support.
✔ Alumni Network
Become a member of our alumni network that severs as a great platform to resolve queries and explore opportunities. You can connect and socialize with various professionals and know what’s trending in digital marketing.
What our students are up to?
First, tell us where do you see yourself after the completion of the course? Is it in a corporate job? Or are you planning to be a freelancer or maybe an emerging entrepreneur? Share with us your dreams and goals. We shall help you get there, just the way we made the below ambitions possible.
Web marketing is about delivering useful content at just the precise moment a buyer needs it.
Testimonials by Online Idea Lab Alumni.
"They have the right facilities and trainers to deliver the best quality of training."
When I decided to change my career from HR to Digital Marketing I found Online Idea Lab to be the best digital marketing course institute. They have the right facilities and trainers to deliver the best quality of training.
- Kevin Dennis, Digital Marketing Executive
"Every class was interesting and enlightening."
I have always found marketing to be interesting. But digital marketing is totally on another level. I truly enjoyed the training at Online Idea Lab. Every class was interesting and enlightening.
- Mansi Thakur, Social Media Associate
Fill up the details to receive more information on the digital marketing certification course and have your queries addressed.
A broad view of the complete digital marketing course curriculum
We have an up-to-date and in-depth curriculum designed by industry experts.
Digital Marketing Overview
The fundamentals of digital marketing and its process. It talks about how marketing concepts are applied in the digital space.
Website Planning and Creation
Learn the essentials of a business website and how to make it profitable for the business.
Search Engine Optimization
How to optimize your website with the right keywords and best practices to generate more traffic and improve website ranking.
Lead generation for business
The importance of lead generation for a business and learn the techniques adopted by digital marketers.
PPC advertising Google Adwords
Gain a full understanding of Google Adwords and its algorithm. Create campaigns that provide maximum ROI.
Understand Google Analytics and learn how each of its features can benefit your website.
Social Media Marketing
Target, connect and convince your online consumers through various popular social media platforms.
Create email marketing campaigns and learn to send bulk emails to potential customers.
Learn to make creative and impressive videos that grab the attention of your audience.
Online Display Advertising
Understand the different types of online advertising and payment modes. Also, learn to track and measure ROI on online ads.
Learn about e-commerce, payment gateway, merchant accounts, logistics for physical goods, integrating woo-commerce and setting up an e-commerce store on WordPress.
Mobile Web Marketing
Best practices to perform mobile marketing strategies and how to make your website and ad campaigns mobile-friendly.
Learn how to optimize content to meet the business goals and the different steps involved in marketing content.
Online Reputation Management
Understand the importance of online reputation. Learn how to monitor it, create a positive one and overcome a negative one.
And many more...
You will also learn about Adsense, blogging, competitor analysis and many more in our online marketing classes.
Download Brochure Now!
Click to download the brochure with detailed course curriculum and other important information.
Other related courses
How to proceed?
Facts and stats
- About 90% of internet users worldwide use Google to perform any search. Whereas, users for Bing is 3.13% and Yahoo is 2.21%.
- Over 50% of page one Google results are secured with HTTPS.
- Search engines drive 93% of overall website traffic.
- Anything longer than two seconds of website load time increases bounce rates by 50%.
- Video content is 50x more efficient in driving organic search results when compared to plain text.
- Google witnesses an average of 63k searches every single second.
- Only 7% of searchers scan till the third page of search results.
- More than 80% of people depend on Google maps to find directions to a location.
- As per research, organic SEO performs better than paid search ads.
Frequently Asked Questions
Will study materials be provided?
Yes. We provide study materials and also suggest external sources to help you gather more knowledge.
If I miss a class, will there be a compensatory class?
Yes, we do conduct compensatory classes based on the student’s case.
What is the eligibility to get the certificate?
To qualify for the certificate you will be evaluated on the basis of assignments, examination, and attendance at the completion of the course.
Are there any prerequisites to do the course?
You need to have a beginner level of knowledge about digital marketing. You are also required to carry along a personal laptop.
Companies Hiring Digital Marketing Professionals