Learning from successful brands is one of the best ways of learning how to do business. If you analyze the digital marketing strategies of such brands, you will find some common definite factors that are doing the trick. These factors are implemented as best practices to keep the ball rolling. So, what are they? We have saved you the trouble of scratching your head over it. Read below to know the Digital Marketing Best Practices every business needs to follow to win over the competition and gain brand recognition.
1. Creating High-Quality Content
We cannot stress enough on the importance of content. What makes content a superior one is its clarity, its relevancy and its power to engage. Thus, content must be interesting as well as useful. Through high-quality content, you can not only convey the needed information but also demonstrate your expertise, engage your audience and ultimately gain their trust.
When you visit websites of established brands, you will notice there is numerous content available in the form of blogs posts and other resources. This gives an impression to the visitors of the website that the brands are industry experts and really know the business. Thus, the trust quotient increases. Moreover, high-quality content adds towards the overall SEO of the website, which makes it rank higher on search engines. Content is not just limited to websites. Even the content on social media platforms and other forums play a huge role. It wouldn’t be wrong to call content as the brand ambassador.
2. Incorporating Video Content
Today, video is the most popular content consumed by the digital audience. As per research, 55% of people consume video content thoroughly, and 43% would prefer to see more video content from marketers. Apart from videos being the favourite type of content of internet users, it is great at producing desired results. Did you know having a video thumbnail in the search results can cause a significant spike in your search traffic?
Creating appealing video content is a great way to get noticed by potential customers and drive engagement which could lead to higher conversions. Hence. it is a good idea to refine your video marketing strategy to reap maximum benefits out of it.
3. Optimizing Your Landing Pages
A Landing page is a standalone page that is distinct from any other page on your website. Its purpose is to turn a visitor into a customer and hence it provides only specific information that might otherwise be lost in the content of your site. Landing Page is an effective tool to drive traffic, generate leads, market your product, convince your potential customers to take the next desired step or simply provide information.
If you want your landing page to convert, you need to put time and effort into optimizing it. Below are some points you need to consider while creating an excellent landing page.
- It should be focused on the product and not the company.
- It should include a description and any special offers or discounts you’re having about the product or service.
- It should be free of any distractions that could divert them from the purpose of the landing page.
- It should have an effective layout that serves as a roadmap to lead them towards the necessary CTAs (call to actions). The CTAs must be clear and non-intimidating.
- You can also create unique landing pages for different target audiences i.e people with different personas.
4. Engagement on Social Media
Social media plays a vital role in advancing your marketing efforts. Every business needs to have a Facebook page, Instagram account and other social media accounts through which they can engage with their current and potential customers. Whenever people leave messages and comments on your page, both positive and negative, respond to them and try to turn the negative one to a positive one through excellent customer service.
You can also use your social media to keep people updated about your products/services. After a point of implementing organic posting and engagement strategies, if you feel it is difficult to attract existing followers and get new followers, you can opt for sponsored posts.
5. Including CTAs
CTAs (Call to Actions) guide the website visitors or prospects to the next step in the sales funnel. CTAs can be in the form of buttons, pop-ups, form submissions, social sharing, etc. They can also be used within your marketing content, emails or blog posts. By doing so, CTAs help boost CTR (click-through rate) which in turn will uplift your website ranking on search engines.
The CTAs you decide to include in your content depends on its purpose and placement. It is important to have clearly defined and eye-catching CTAs to convert visitors into leads and customers. By leaving CTAs out or your marketing strategy, you are literally waving goodbye to your prospective customers.
6. Measuring Performance – Analytics
Keeping an eye on the performance of your marketing efforts is essential. Measuring the performance allows marketers to understand what’s working and what needs fixing. Web analytics tools such as Google Analytics can be used to track the metrics of your website and campaigns. By analyzing the numbers against the KPIs, you can learn if the visitors are engaging with the content on your website and performing the desired actions. If not, you can figure out the weak points, strategize on how can you meet the expectations of the visitors and provide them with a better experience.
7. Personalized Marketing
Talking about better experiences, you can enhance the customer’s journey via personalized marketing. It is the practice of using certain personal data such as name, region, interests etc. of the customers to deliver brand messages that they can resonate with. Go beyond adding their first name in an email. For instance, through their actions or information provided by them, if you learn that the customer is interested in reading about a particular topic, suggest or display them relevant content. While performing personalized marketing it is important to send the right message to the right customer at the correct time and on the right platform.
So these were the 7 digital marketing best practices that are commonly incorporated by brands who are on top of their game. By making them part of your digital marketing strategy, you can make your way through the market and outshine your competitors. If there is any other best practice you think deserves to be mentioned, please do leave a comment below. Thank you for reading!