Analytics Illustration

Web Analytics Expert Course – The Complete Training

Learn Important Web Analytics Tools - Go from Beginner to Expert!
4.5(305)
  • Course level: Expert
  • Duration: 30h
  • Total Enrolled: 2153
  • Last Update: 31/08/2020

What will you learn?

  • Become confident in using Digital and Web Analytics skills
  • Make accurate analysis for decision making using productive web analytics tools
  • Create advanced dashboards for effective communication of data
  • Understand visitor behaviour on a Website and how you can increase conversion rate
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Description

Learn A to Z of Web Analytics

In the Web Analytics Expert Course, learn the right way to interpret the data to make a constructive analysis. We teach you how to make sense of the quantitative data and use it to make qualitative decisions.

We have 4 data collection tools in store for you. You learn to work with Google Analytics, Adobe Omniture, Clara Bridge, and Opinion Labs. Expertise in data analytics with Advance Microsoft Excel and Tableau that are the key tools to build intelligence over the data and perform analysis to arrive at appropriate business decisions.

Who can do the course?

  • Marketing/ IT Professionals looking to gain an understanding of Web Analytics
  • Marketing & Business Students
  • Business Owners who want to improve the ROI of their web marketing
  • Anyone who is comfortable with data
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Topics for this course

18 Lessons30h

Digital Marketing & Analytics

Introduction to Digital Analytics
Various marketing channels
Target Marketing
Content Marketing
Social Media Marketing
Email Marketing
Search Engine Optimization
Search Engine Marketing

Data Collection

Advance Data Analytics

Data Reporting

Data Visualization

Take a Test

Project

Can't do it now? Get a reminder when you're ready to get started!

Student Feedback

4.5

Total 305 Ratings

5
163 ratings
4
127 ratings
3
12 ratings
2
3 ratings
1
0 rating
SH

The sessions were a delight to attend. Thank you for the resources and materials.

AD

This course is amazing, I learned so much. The concept of breaking down the course content into data collection, analysis and visualization makes it easy to grasp. Thank you!

TR

This is a well curated analytics course for digital marketers. It has upskilled me immensely.

SA

Lot of advanced learnings such creating dashboards and automating reports. The course is nicely taught, makes everything look easy and doable.

YO

I have worked on Google Analytics earlier. Took up this course to advance my knowledge and learn Tableau and other tools. I am happy with the overall learning experience.

RA

This course has been enlightening. It opened my mind to how I can play around with tools to present customized data.

KE

This course is good for you if you have a strong technical mind otherwsie you may not benefit much from it.

MA

The assignments helped me inculcate what was being taught. Thank you for the useful learning expereince.

PR

I wouldn't consider this as an expert course if you are techinical guy. But it is definitely a great course for learning the fundamentals of Web and Digital Marketing Analytics.

DE

I have learned so much in a few sessions. Can't wait to learn the rest and finish the course sucessfully.

AR

It's a good course, shows you how to use various analytics tools avaibale and how to make sense of data. But found it to be a bit pricey.

FA

More case studies or real time examples will be helpful.

KA

The instructor is very clear and practical. Every lesson was easy to understand and actionable.

RA

I had done a dat analytics course few years back. I wanted a quick refresher on web analytics and digital marketing to be upgraded and this course helped with the same.

AB

I was looking for such course since some time, that could give me better understanding in digital analytics. Thanks for keeping a neutral pace which made it easy to follow. Now I am confident about applying the concepts at work.

SU

Definitely you learn a lot in this course. But don't expect it to teach you everything. You will have to explore by yourself. But it is a good stepping stone.

KA

I thoroughly enjoyed the sessions on reporting and analysis. Though my profile is not into digital marketing, it was intersting to learn about it.

SU

It was interesting and well laid out. But was expecting to learn a lot more for the price paid.

PR

This course gave me a lot of confidence in using tools that used to itimidate me earlier. Thank you.

JA

If you want to go beyond Google Analytics, then this is the course I would recommend.

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Analytics Illustration
$ 1,699 $ 1,299

This Course Includes

  • 30 Hours of Live Sessions
  • Recordings of the Live Sessions
  • 7 Quizzes to Test Your Learnings
  • 6 Assignments
  • A Project to Work on
  • Project Feedback and Certification
  • Course Completion Certification
  • 1 Year of Unlimited Access to the Course
  • 1 Year Access to Live Q&A Sessions
  • Placement Assistance
  • A Number of Additional Resources to Refer & Learn
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