Online Idea lab

Social Media 101 – Basics of Social Media Promotion

Curious about Marketing on Social Media? We teach you from scratch. Learn the fundamentals of promoting a business on popular social media channels - Facebook. Instagram, Twitter & LinkedIn
8003 Students

  • Level: Beginner
  • Duration: 05h
  • Updated: 30/06/2020

What will you learn?

  • Which Social Media Channels to use
  • How to reach the right audience on social media
  • How to Create Engaging Posts
  • Learn to work on 'Canva'
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Topics for this course

18 Lessons05h

Social Media Lessons

Introduction to Social Media
How Social Media influences business
Social Media Optimization Vs Social Media Marketing
Social Media Posts
Introduction to Canva
Introduction to Buffer
Into to Social Media Marketing
How to do Social Media Advertising
Popular Social Media Ads Platforms
A Quick Quiz



Feedback & Certifications


Promoting on Social Media can change your game! Are you ready to learn the trick? 

If a business is not on social media, it’s a huge opportunity missed in today’s digital world. The consumer base is huge on social media and what better place to catch their attention.

The ‘Social Media 101’ is an introductory course on how to promote via social media channels. Learn how social media can help a brand/business meet its goals by creating engagement in popular social media channels such as Facebook, Instagram, Youtube and so on.

A gist of the topics

  • What is Social Media Optimization
  • What is Social Media Marketing
  • How to create attractive Social Media Posts
  • Social Media Strategy for business
  • and much more!


After the Social Media 101 course, what’s next?

After completing the Social Media 101 course, if you would like to learn more on the subject you can go for:


Who can benefit from this course?

  • business owners
  • marketing professionals
  • social media enthusiasts
  • anyone who wants to explore opportunities with social media
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Can't do it now? Get a reminder when you're ready to get started!

Student Feedback


Total 618 Ratings

354 ratings
218 ratings
34 ratings
12 ratings
0 rating

I love Social media and this course helped gave me the confidence to pursue it as a career. Thank you for the resources and tips.


Super resourceful and well structured, lots of useful information for a beginner like me. Also lots of fun tools that I wasn稚 aware of earlier.


This is a good beginner level course, with so many details one must know about social media management.


This course is amazing. I have learned so much from every lesson taught in this course.


A lot of information has been shared in this course. It throws light upon almost every aspect of marketing on social media.


I was already comfortable with Insta and FB, but this course outlined how to use all the important social media networks and tools to optimize your strategy and time, and impress your client.


I was hoping a course on social media would be fun and interesting. This course met my expectations.


Excellent course. Easy to understand even if you knew very little about social media and marketing.


The course inspires you to explore social media marketing more and dive deeper.


Great outline, thoughtful and engaging delivery of information. Thank you so much!


Initially I found it to be bit overpriced but at the end of the course it felt totally worth it.


I liked the course but felt there should have have been less of talking and more of direct coming to points for explanation.


Very useful and worth your time and money if you're getting started in social media management.


Thank you for introducing me to such amazing creative tools. I love working on them.


I really enjoyed this course as it was full of usefull informations and tips, and how to create beautiful posts.


I have always wanted to work on improving my brand awareness on Instagram and this course gave me few ideas.


This course was fantastic. I highly recommend it for those who want to become a social media marketer or perform social media promotions.


Good introduction on social media, not quite what I was looking for.


Easy to follow, interesing course.


Great material. It was easy to understand and well spaced out.

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$ 19  $ 4961% off

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This Course Includes

  • 5 Hours of Live Sessions
  • Recordings of the Live Sessions
  • Quiz to Test Your Learnings
  • A Projects to Work On
  • Project Feedback and Certification
  • Course Completion Certification
  • 6 Months of Unlimited Access to the Course
  • 6 Months Access to Live Q&A Sessions
  • List of Top 50 Brands to Follow on Social Media
  • Curated Articles on Social Media
  • 20+Blog Recommendations


  • No prior experience or skill needed to learn


You are a step closer to a fascinating journey.

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