PPC/SEM Advanced Course with In-depth Google Adwords Training

Master the Ad Campaigns - bid adjustments, targeting options, reporting, remarketing & SEM best practices & tools
4346 Students

  • Level: Intermediate
  • Duration: 30h
  • Updated: 29/08/2020

What will you learn?

  • Advertise with Google Ads efficiently to achieve desired output
  • Create, manage and optimize different ad campaigns - search, display, video, shopping & app campaigns
  • Analyze account performance, campaigns, groups, ads, keywords, etc.
  • Use different types of ad extensions
  • Set up and measure result conversions
  • Measure your campaign's ROI and ROAS
  • Apply bid strategies to your campaigns
  • Set up Remarketing Campaigns
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Topics for this course

39 Lessons30h

Search Ads

Class Recording – Extension & Conversion Tracking1:41:45
Create your first App Campaign
Connect your App store to Google Ads
Quiz – 13

Quality Score & Ad Extentions

Display Campaigning

Video Campaigns

App Campaign

Shopping Ads

SEM Tools

Take a free class and then decide!


Learn the basics and then dive deeper into the concept!

Search Engines, particularly Google, have become a great platform to advertise a business. It is undoubtedly a great way to generate new leads and increase conversion rates.

So, how do you strategically advertise products or services on a search engine? What are the things that must be kept in mind? How to create campaigns that provide the desired outcome? We have the answers to all these questions and more in our PPC/SEM (Search Engine Marketing) Advanced Course.

In the Search Engine Marketing Advanced Course, we start from basics and then move to advanced topics. This ensures there is no knowledge gap and the advanced concepts are well understood. Join the course to learn how you can effectively market a business on Google’s search engine!

Who can access this course?

Before you can start the lessons in SEM Advanced Course, you are required to complete either SEM 101 course or Digital Marketing 101 CourseThe SEM Analytics 101 Course is available to you for free once you enrol for the PPC/SEM Advanced course.


Who can benefit from this course

  • Business owners with a website and want to invest in promotional activities
  • Marketing Professionals who wish to advance their knowledge
  • Marketing Students who want to add a new skill
  • Anyone who is looking to gain knowledge in the search engine domain
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Batch Schedule

Take a free class and then decide!

Q&A Schedule

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Student Feedback


Total 381 Ratings

256 ratings
107 ratings
13 ratings
5 ratings
0 rating

I have been struggling with Adwords for over 3 years for my own company and managed to achieve decent results. I thought I knew a lot, but the training made me realize that I had missed some important PPC knowledge. Some of my favourite topics were match types, way to construct an ad, various ad campaigns.


Very good course. It helped me improve the structure of my account and my AdWords strategy. Learning about ad extensions was interesting.


The trainer kept the classes interesting and informative. I appreaciate the efforts put into the training.


The live sessions were not useful to me as I was unable to attent any of them due to timing issue. But I completed the course with the help of the recordings and it was very useful.


This course is amazing! Everything is explained in such a simple way that's easy to understand. I have learned a great deal from this course. I am confident that I can now successful use adwords.


This course was a good match with regard to my skillset and the timings of the live classes.


The trainer is passionate about PPC marketing and it shows in this course. I look forward to utilizing the skills I have learned in this course.


Loved the examples presented and the overall training.


PPC ads can be tricky for beginners. I have spent a lot of money just by experimenting because I didn't know what I was doing. I am glad I took up this training. It gave me ideas on how I can spend wisely. Highly recommended!


I have taken a few courses on similar subjects and this is so far the best training I have had. I really appreaciate the way the information is presented - clear and to the point.


It was a good course. I recommend it for someone who is starting a business and needs more details and tips.


Thanks to the course now I am more confident while investing in Google Ads.


Very good course, really helpful information was shared that can save one from making very expensive mistakes.


It focuses solely on Google Adwords. I was hoping I would learn something more.


Useful and practical guide for improving your google pay per click marketing. Presenter is very knowledgeable and experienced and it is clear that he knows what he is talking about.


Brilliant content! Can't wait to do it in practice.


I signed up for this course hoping to further my knowledge of PPC, but unfortunately I felt like everything that was taught I already knew from other courses and self research.


Good course. I found a lot of things helpful


This course gave me the perfect info needed for the furthering of my business. I am glad I found this course online at such a great price.

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$ 349  $ 54936% off

  left at this price!

This Course Includes

  • 30 Hours of Live Sessions
  • Recordings of the Live Sessions
  • 10+ Quizzes to Test Your Learnings
  • 10+ Assignments
  • A Project to Work on
  • Project Feedback and Certification
  • Course Completion Certification
  • 2 Years of Unlimited Access to the Course
  • 2 Years of Access to Live Q&A Sessions
  • Placement Assistance
  • A Number of Additional Resources to Refer & Learn


You are a step closer to a fascinating journey.

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