search engine marketing interview questions

Search Engine Marketing 101 Course – PPC Marketing/Google Adwords Basics

Learn how marketing on Google and other search engines can help you grow your business. Understand how you can target the right customers by investing in search engine ads.
3667 Students

  • Level: Beginner
  • Duration: 03h
  • Updated: 30/06/2020

What will you learn?

  • Which Ad Campaign is best for your business
  • How to benefit by advertising on Google Search Engine
  • Strategies to effectively market on Search Engines
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Topics for this course

20 Lessons03h

Search Engine Marketing (PPC) Lessons

What is SEM
Difference between SEO & SEM
Benefits of SEM
Introduction to Google Ads
Types of Ad Campaigns
Targeting Options
Keyword Planner Tool
Understanding Search Campaign
Understanding Display Campaign
Understanding App Campaign
Understanding Video Campaign
Understanding Shopping Campaign
SEM Facts & Conclusion
A Quick Quiz



Feedback & Certifications


How to make an advertisement appear on Google Search? What’s the process and how to do it effectively?

Are you worried the answers to these might be complicated? Fret not, we have got it covered! In the PPC/SEM 101 course, our experienced trainers will explain to you the concept of Search engine marketing, also known as Pay Per Click Marketing, in the simplest of terms.

A gist of topics

  • Understanding search engine marketing
  • Fundamentals of Google AdWords
  • Keyword Research
  • SEM Campaigns
  • Targeting options
  • and much more


After the SEM 101 course, what’s next?

After completing the SEM 101 course, if you would like to learn more on the subject you can go for:


Who can benefit from this course?

  • Entrepreneurs & Business Owners
  • Marketing Professionals & Marketing Students
  • Anyone who is exploring digital marketing domains

Join now to enrich your mind with new knowledge!

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Can't do it now? Get a reminder when you're ready to get started!

Student Feedback


Total 342 Ratings

214 ratings
113 ratings
11 ratings
4 ratings
0 rating

Saves a lot of time trying to learn Adwords on your own. Thanks!


All the topics discussed in this course were so well presented and explained. It was easy to understand and follow.


I learned some useful tricks & facts, that was truly helpful. Thanks.


The instructor is extremely knowledgeable and enthusiastic regarding Google AdWords. That kept me engaged throughout the course.


Amazing course, everything was well explained but found the pace a bit slow.


It was really fun exploring Google Adwords in this course.


Very informative and I learned a lot of new things in just few hours. I would highly recommend it for starters.


It was a good course and learned a lot. Some portions were a bit to fast and lot of information to take in but overall good course.


Thanks for showing what can be done with AdWords and how to use the powerful marketing tool.


There are lot of courses out there but this one seems to be the most updated and reliable course I have come across.


It is a good course to get a quick overview of what you can do in Google Ads. Don't expect more than that.


My manager had asked me to take up a course on Google Adwords. I found this one to be reliable. The self learning I did prior to this coures left me with lot of doubts which I was able to clear in this course. I am very happy with the whole training. Thank you!


It was a good course to take because it helped me understand the working of Adwords and I have also started running google Ads for the company I work for.


Course content was good and simple to understand and follow. Ideal course for beginners.


Learning about the different campaigns was the most interesting part of this course. A lot of good information was covered.


A good walk-through across how Google Ads work. This course is useful if you are about to start some Google Ad Campaigns.


Even though this is a beginner course, some of it went over my head. Otherwise, it is well presented course.


Loved it! A lot of details and tips. Absolutely helpful for the beginner.


I took up this course to add a new skill to my marketing profile. Now I am excited to dive deeper into it.


Great insights on google adwords. Learned lots of things I never knew about before.

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search engine marketing interview questions
$ 19  $ 4961% off

  left at this price!

This Course Includes

  • 3 Hours of Live Sessions
  • Recordings of the Live Sessions
  • Quiz to Test Your Learnings
  • A Projects to Work On
  • Project Feedback and Certification
  • Course Completion Certification
  • 6 Months of Unlimited Access to the Course
  • 6 Months Access to Live Q&A Sessions
  • Blog Recommendations to Boost Your knowledge
  • Must-Follow SEM Twitter Handles


You are a step closer to a fascinating journey.

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