Digital Marketing 101 – Beginner’s Course

Introduction to Digital Marketing & its Concepts - SEO, Social Media Marketing, Google Adwords, Google Analytics, Online Reputation Management & More
6790 Students

  • Level: Beginner
  • Duration: 18h
  • Updated: 23/10/2020

What will you learn?

  • Operations of Digital Marketing
  • How SEO can benefit a business
  • Targeting customers on social media
  • How to analyse the data of a website
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Topics for this course

66 Lessons18h

Introduction to Digital Marketing

Search Engine Optimization

Search Engine Marketing

Social Media

Web Analytics


Additional Resources


New to the concept of Digital Marketing? If you are interested to learn it but don’t know where to start, then this course is for you!

‘Digital Marketing 101’ is an introductory course that explains what is meant by digital marketing and familiarizes you with the fundamentals of Digital Marketing in simple terms. The course provides you with an understanding of different concepts that fall under the umbrella of digital marketing.

This is a perfect course to get you started on the path to discovering Digital Marketing opportunities. Join the course and learn about the fascinating digital marketing industry which is booming by each passing day. The ‘Digital Marketing 101’ course will be a great learning curve for you.

A gist of what you’ll learn

  • Digital Marketing – It’s significance & scope
  • Search Engines – How they work
  • SEO – What is really is, its types, techniques, benefits & limitations
  • SEM – How SEM is done, Various Campaigns and their features
  • Web Analytics – How to check and track your website data, important reports & metrics
  • Online Reputation Management
  • And much more!


Who can benefit from this course
  • Business owners who have little or no knowledge about digital marketing and want to get started
  • Website owners who want to know how to get more traffic and sales
  • Anyone who is considering a career in Digital Marketing
  • Marketing professionals who want to upgrade their skills


After the Digital Marketing Analytics 101 course, what’s next?

After completing the Digital Marketing 101 course, if you would like to learn more on the subject you can go for:

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Batch Schedule

Q&A Schedule

How others are growing with our training

Hear from people who have successfully achieved their goals, turned their passions into reality.

Parul Kapoor had done the digital marketing course at Online Idea Lab. Watch to know about her experience with us.

Rewati Ranjan, who recently completed a Digital Marketing Course from Online Idea Lab shares her experience about the course, faculties, facilities, etc

Student Feedback


Total 413 Ratings

212 ratings
148 ratings
36 ratings
12 ratings
5 ratings

The training was easy to understand and follow. The lessons were well explained. I am now excited to dive deeper into digital marketing.


Great training guys! Keep the good work going. Would love to take a new course soon.


This course is very useful for people who have little or no clue about digital marketing but want to understand it. I thought it would be just explanation, but they shared facts and examples that got me interested.


Overall, a good learining experience. I couldn't attend all live sessions due to clash in timings. Thankfully, got the recording of the sessions.


Finally I took up a digital marketing course. Wanted to explore it as a career from quite some time. Thanks to the course, I am motivated to learn more.


Excellent trainers, they happily cleared my doubts. I am happy with the experience.


I loved the sessions on SEO and Social Media. Planning to take up the advanced courses.


Brilliant course. Every minute I was learning something new. Such detailed and clear explanations, I really did not expect the course to be so beneficial.


I liked the training. But I wish it was longer.


Course was ok. They should teach in Hindi.


Trainers are energetic and enjoy what they teach. I think that made the training interesting.


It is a good course for beginners. Would definitely recommend it to people who are thinking whether to take up digital marketing or not. This course might help in deciding.


The trainers are good. I was expecting more from it. Not value for money.


Learnt a lot of new things. Great course!


I took the course to decide if I should go for Social Media or complete digital marketing. I am not so good with analytics and all. Love being creative. So opting for social media.


Thanks for the new information, tips and trics. Highly recommended for anyone would like to understand digital marketing.


The explanation was very simple and can be understood by anyone


The course is good for absolute beginners. I already had good idea about the concepts. I should have gone for more advanced course. Nevertheless, it was like a good revision and learnt few new things on the way.


It was an extremely useful and enjoyable course. I was a complete beginner, but by the end of the course I felt enlightened.


The course was an eye-opener. I didn't think digital marketing would be so interesting. Definitely, want to explore it more.


Not a bad course, but can be better and more informative.


Each and everything was well explained. Now I have a good understanding about marketing strategies and the platforms to market.

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$ 99  $ 19950% off

  left at this price!

This Course Includes

  • 18 Hours of Live Sessions
  • Recordings of all Live Sessions
  • 7 Topic Quizzes
  • 8 Assignments
  • A Project to Work On
  • Project Feedback and Certification
  • Course Completion Certification
  • 6 Months of Unlimited Access to the Course
  • 6 Months Access to Live Q&A Sessions
  • Additional Resources to Refer & Learn

Target audience

  • Anyone who is interested to explore Digital Marketing


You are a step closer to a fascinating journey.

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