CW 101

Content Writing 101

An Introductory Course to Creating Engaging Written Content For The Web
7808 Students

  • Level: Beginner
  • Duration: 10h
  • Updated: 11/01/2021

What will you learn?

  • Introduction to Content Writing
  • The Role of A Content Writer
  • Traditional Writing vs. Web Writing
  • The Behaviour of Readers on The Web
  • Fundamental Rules of Writing of The Web
  • The Inverted Pyramid Theory
  • Important Tools For Writers
  • The Anatomy of A Blog Post
  • How to Read A Blog as A Writer & Reader
  • Introduction to Digital Marketing
  • Introduction to Search Engine Optimisation
  • Creating SEO-Friendly Content
  • Keyword Research
  • Ethics and Content Writing
  • Plagiarism, Paraphrasing & Spinning
  • Proofreading & Editing
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Topics for this course

46 Lessons10h

Day 1 – Introduction to Content Writing

Day 1 – Live Class Recording1:52:27
What is Content Writing?1:04
The Three Main Processes in Content Writing2:16
Content Writing 101 – Activity 1 – Introduce Yourself!
The Role of A Content Writer4:29
The Behavior of Readers on The Web4:27
Content Writing 101 – Activity 2 – Conversation With An Object
The Fundamentals of Writing For The Web8:53
The Inverted Pyramid Theory1:08
Important Tools for Writers
Day 1 Quiz

Day 2 – The Basics of Blogging

Day 3 – Introduction to Digital Marketing

Day 4 – SEO & Content Writing

Day 5 – Ethics, Proofreading & Editing

Additional Resources

Final Project

Feedback Form & Other Courses

Course Certification


Welcome to The Content Writing 101 Course!

This Live, Instructor-Led Course is the first step in your journey to becoming a professional Web Content Writer!

Readers behave differently online than they do offline. This is because they have a lot more to choose from when it comes to consuming content.
Hence, there is a need to write content that stands out from the rest while also providing value to readers.
This 101 Course will equip you with the fundamental skills of writing engaging content for the web.

We have three levels of Content Writing Courses –

  1. Content Writing 101
  2. Content Writing Foundation
  3. Content Writing Advanced

This course is the first level of your learning journey. Once you’ve completed this 101 Course, you can then upgrade your skills further with the Foundation and Advanced courses.

Who can benefit from this course?
  • Digital Marketers who want to support their skills with the basic skills of Web Content Writing
  • Anyone who has an interest in writing and wants to explore it as a career option
  • Anyone who is still deciding on whether content writing is for them
  • Anyone looking to start a blog of their own



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Batch Schedule

Q&A Schedule

Student Feedback


Total 454 Ratings

309 ratings
132 ratings
11 ratings
2 ratings
0 rating

I din't think such a short course could be so enlightening. Loved the course!


Enjoyed the course. I thought writing was no bid deal. But afer doing the course I realized there are so many factors that can make my writing better.


I am interested to explore content writing further. Meanwhile I will continue to work on grammar. Thank you for your valuable feedback on the assignment.


This course is absolutely amazing and helpful. At first I was skeptical about content writing but now I am intrigued to learn more and write more.


I highly recommend this course to anyone who aspires to be a content writing.


The course was very engaging & interesting. It made me eager to know more about the content writing as it moved ahead. The course also gave me confidence to go-ahead with content writing as a career option.


If the 101 course is so informative, I wonder how much I will learn in the Advanced course. Can稚 wait to start the advanced training.


Thank you so much for the training and feedback provided to my assignment. It was a wonderful learning experience.


The course was fun. I was totally unaware of the tools that existed. Even simple things like plagiarism never crossed my mind when I used to write earlier.


Rhea as a trainer makes the sessions very engaging. Her knowledge is admirable.


One of the best training I have taken online. I did miss a couple of live classes. But the class recordings helped. Need to take some time out to work on assignments.


Loved the course. Wish it was longer and I could learn more. Would definetely recommend it!


I learned a lot of new things. I did feel the trainer spoke a little fast and it was difficult for me to catch up.


Awesome course. It helped me boost my motivation for writing.


It's a good course for beginners. Good amount of information. However, I could have taken an advanced course.


Excellent course. The trainer Rhea did a good job explaining it to a non-technical person like me. I will surely use the tips I have learnt.


I look at content differently now. The course really was an eye-opener. Thanks you!


Faced a bit of connecitivity issues. But otherwise the training was useful and well explained


It's a short course but the amount of learning you get makes it totally worth it. If you too are exploring content writing like me, I would say - go for it!


The course exceeded my expectations. I would love to try out other courses too.

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CW 101
$ 99  $ 19950% off

  left at this price!

This Course Includes

  • 10 Hours of Live Interactive Classes
  • Recordings of Live Sessions
  • 6 Months Access to Entire Course
  • 15+ Additional Resources for Enhanced Learning
  • 6 Activities and Assignments
  • 5 Topic Quizzes to Test Your Knowledge
  • Unlimited Access to Live Sessions for 6 Months
  • Regular Live Q&A Sessions
  • Module-Wise Notes
  • Final Project with Trainer Feedback & Guidance


  • No Prior Experience Needed
  • A Stable Internet Connection
  • Headphones with a Microphone
  • A Willingness to Learn

Target audience

  • Anyone with a Passion For Writing
  • Anyone Interested in Learning About Web Content Writing


You are a step closer to a fascinating journey.

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