Become a Copywriter Today!
Being able to write good copy is more than just being able to write. It’s about writing in a way that resonates with your target audience, convincing them that they need your product or service. Good copy is capable of creating the need in the consumer’s mind and then providing the solution.
So, where is copy used?
- Advertisements that appear on Google’s Search Engine Results Page, Banner ads on websites, Social Media advertisements, E-mail marketing, Pop-ups, etc.
- Advertisements in Newspapers, Magazines, Pamphlets, Inserts, etc.
- Billboards/Hoardings, Advertisements on buses, taxi’s,etc.
- Advertisements on television, radio,etc.
Is Copywriting for you?
- Are you good at convincing people to do/buy something?
- Do you have a sense of humor & enjoy writing?
- Do you harbor an interest in advertising/marketing?
- Are you interested in human behavior? Do you find yourself observing people and their decisions?
- Are you a creative thinker?
If your answer is yes to at least 2 of the above, then you can definitely have a Copywriting gene in you!
Why go for a Career in Copywriting?
Across various mediums, each one of us consumes a number of different advertisements every single day.
Businesses who spend large chunks of money on advertising are not going to compromise on quality. An ad only works well if all its elements work well together. So, if the design is great, but the copy isn't effective - the quality of the ad has already been compromised. That's why we need copywriters to write in a language that convinces readers.
The advertising industry is also known to be a fun industry to work for. As a copywriter, you'll never have a dull day.
Formal Education in Copywriting Isn't Needed
If you have the knowledge and the skills, you're good to go!
Plenty of Job Opportunities
There is always a need for talented copywriters in the advertising industry!
Be Your Own Boss
There's a lot of scope for freelancing as a copywriter!
Your Creative Juices Will Keep Flowing
Creativity and copywriting go hand-in-hand.
Never a Dull Day
The advertising industry is fast-paced, and you will always be on your toes!
Copywriting Course - Main Modules
Get a glimpse into what our Copywriting course will cover:
Understanding Your Audience
Learn the importance of audience research, creating buyer profiles. As a copywriter it's so important to put yourself in your audience's shoes. Learn how to identify and write for your audience.
Research, Research, Research!
As a copywriter, research will be a crucial part of every step of your process. Here, you'll learn how to conduct research efficiently and how to use tools to make your research process simpler.
Writing That Sells Like Hotcakes
Copy has to be creative, engaging, informative and more and all in just a few words. Your copy should create the need for your product/ service. Learn the art of curating copy that does all that and more.
Writing Copy for the Web
Consumers behave differently on the web. With lower attention spans, and higher competition, it's your job as a copywriter to stand out from the rest. Learn how to write effective copy for ads on the web.
Writing Traditional Copy
Learn the art of writing crisp & engaging content for audiences to consume through traditional mediums like newspapers, hoardings, pamphlets, television, radio and more.
Brand Language & Identity
Each brand should have its own brand identity and language. Learn how to create a brand identity and language that will resonate to the target audience and how to use the same in your copy.
Still pondering? Would you like a preview first?
Make an informed decision by taking a demo class with our trainers, getting all your queries and doubts cleared.
Bulk Booking Discounts
Please choose if you want to do multiple courses together or would like to bring in your colleagues with you.
Specific Needs? Let's Customize!
Please choose if your organization has a specific training agenda, we can customize a course for you.
Why Choose Online Idea Lab?
We pride ourselves on being unique. So, what sets us apart from the rest?
Hands-on Experience - We believe in striking a balance between theory and practicals. Gain knowledge as well as skills at Online Idea Lab.
Placements - We have a talented in-house placement team. They will provide you with placement assistance once you've completed our Copywriting course.
Lifetime support - At Online Idea Lab, you can expect to receive professional support for a lifetime - from our trainers as well as our alumni network.
Learn interpersonal skills - Learn beyond the course curriculum. Our trainers will provide you with skills that are valuable in the workplace.
Expert Faculty - We have in-house trainers as well as expert guest faculty that will provide you with all the skills you require for a successful career in Copywriting.
Meet Your Trainers
Here are your trainers for our Copywriting Courses.
They will provide you with the skills, knowledge & guidance to become an expert copywriter.
- B.A in English, Journalism and Psychology.
- Experience: 2 Years
- Donned the hats of: Freelance Digital Marketer, Content Writer and Trainer
- Personal Interests: Travelling, Reading, & Baking
Talk to our trainers
Have more questions? Talk to a trainer to get more clarity.
“If it doesn’t sell, it isn’t creative.”
On completion of this Copywriting Course, you will receive this certificate from Online Idea Lab.
Online Idea Lab Industry Recognized Copywriting course Certificate
We are always keen to know what our students have to say about their experience at Online Idea Lab. Read below and know what they have shared.
"The best Copywriting course taught by great faculty!"
Very happy with their copywriting training. I had a great experience. The trainers go out of their way to help you master each skill, and they help you think creatively. I learnt so much about the language of advertising, I would definitely recommend this course!
- Prema Joshi, Freelance Copywriter
"Online Idea Lab helped me find my passion"
I took up this course after my 4th semester of BCom. I was very interested in copywriting, and by the time I finished the course I knew this is what I wanted to do. I love their teaching methods, and the trainers are very helpful!
- Rahul Thomas, Student
Get In Touch
If you have any more questions, or if you would like to enrol in our copywriting courses, just fill in your details and get in touch with us now!
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How to proceed?
Did You Know?
- Research is the most time-consuming process of copywriting.
- Most people don't know what a copywriter does.
- There are over 10000 jobs copywriting jobs available in Canada, India and the US alone.
- 3 in 4 consumers don't like pop-up ads.
- The average salary of a copywriter is Rs 3,90,854 in India, $50,194 in the US and Can $ 46,402 in Canada.
Companies Hiring Content Creation Professionals