Written by Kirthiga  

Content writing ethics


People are constantly seeking for information. Bulk volumes of content are available in the virtual world. Some are scripted with ethics while some are not. Content is consumed in an enormous amount, so it’s vital we give the readers content that is worth reading. One of the striking chords for a successful enterprise is being promoted through good content. It’s no wonder that every business needs blogs and articles to stay in the limelight. Digital media has empowered us to voice out through effective content and make a difference. So let’s mould our way of writing as per ethical integrity.

The Do’s of content writing:

Know your topic:

So let’s start with a well-researched topic. We shouldn’t randomly jump into writing a 1000 words of blog post just by seeing the topic. Do an in-depth analysis of the niche subject and then begin your work. The research will help you know more than what you started out with. Knowing the topic in and out will let you get your perspective across successfully. Provide valuable insight and enrich the readers with your knowledge. For that, you need to be well informed and updated.


Length Matters:

According to various research platforms like Moz, BuzzSumo, Google, etc., long contents perform well over the short contents. Blogs with more than 1000 words get a decent ranking in the search engines. Blogging platforms consider 1600 words to be an ideal length for a blog. These blogs also get a bonus of being shared in other social media pages. So, why not go for it? But remember, just for length do not produce irrelevant content. It’s okay to stick with short blogs between 500 to 850 words as long as they serve the purpose. They gain mileage in social sites and platforms where the audience doesn’t want to engage in lengthy content. Long or short, either way, the content must do the job.



Start with a nailing introduction to the post. Pay attention to your font size and make it readable. Use headings and subheadings whenever required. Jot the points and make a rough draft. This step pays off, so try it. Keep it crisp and brief. If you plan on writing paras then go for a short one with 4-5 lines. People often like to scan through before indulging in full content. Go for bullet points, it works in emphasizing what is of value. Use highlighters and videos to promote your brand. Use relevant pictures and infographics. Visual content processes much faster than words. Sometimes the impact of a hundred words can be embellished in a picture.


Engaging Content:

Try different styles of content writing. Tell a story about the brand rather than talking just on the features. Speak with the audience in their tone, people find it appealing and come back to hear more. The attention span of netizens is less than 7 minutes in reading a 1000 words blog, hence grab every second to keep your viewers engaged. Use active forms in sentences.



Everybody is prone to making mistakes, but let’s not take a chance in the online space where your content is visible to everybody. So be sure to do a double check on the grammar, punctuation, and spelling. Use online tools, as well as do a manual check to eliminate any error. One tip I would like to share is that once done with the typing, don’t immediately run to proofreading. Give it some time. I start proofreading say after an hour or the next day, so I get a fresh look on the post.


The Don’ts of Content Writing:


Plagiarized Content:

One of the golden rules which can’t be ignored is ‘no plagiarism’. A lot of people worldwide post homogenous data online, thus there is a high probability of your content being plagiarised. To avoid this create the content in your style. Similarly, spun content with small necessary changes to the original must also be avoided. Google is critical about it and has made updates to its algorithm such as panda algorithm update to culminate those websites.


Keyword Stuffing:

Gone are the days when you stuffed keywords in the heading, subheading and in contents to be found in SERP. These are considered as unethical black hat techniques. They don’t serve the purpose of educating or providing information for the readers. Google, armed with its sophisticated algorithm, can penalize these websites or even ban them. Instead, search for relevant keywords using keyword research tools like Google Keyword Planner. It helps me in constructing new thoughts for a topic. Instead of stuffing with keywords focus on content.


  1. Go for long tail keywords
  2. Stick with 2% keyword density
  3. Use tools to check the density of keywords


Complex Language:

Simple language that caters to your audience needs does wonders. Take a midway when it comes to this point. The web is for all and not only for technical experts, so try using simple words. Complex sentences and jargons can be overwhelming on the readers and create a negative impact. People have very little patience so we have to be cautious about the choice of words or we end up losing a potential consumer.



This one is a must NO NO rule. Avoid clickbait titles. They are the misleading, super-excited titles to create a sensation among the readers. People use this strategy in social media to create temptation among the viewers. As already said, with less attention span, people just scroll through the leads in the content. The headline makes a first impression on the viewers about the article. If they find it interesting they hit the button. On the flip side, if we fail to deliver their needs, viewers find your page irrelevant and they bounce back. By using clickbait titles, people lose trust on your site. So make sure you do justice to the title.

Common phrases used in Clickbaits:

You won’t believe what happened next…

Amazing results in………

Follow this…… and see the results in next 20 days…


Boring Content:

Target what people are looking for and wish to read. So do the step 1 i.e., ‘research’ to get rid of this and also put forward the questions WHY? WHEN? HOW? WHY NOT? before you, in consumer viewpoint. The audience finds this way more enticing. Rather than bombarding with letters everywhere give a treat to their eyes by including attractive visual content. Pay attention to your numbers and statistics. This saves even a boring topic from drowning.

Do's and don'ts of content writing


To sum it up…

Content, the ultimate element for hooking the viewers has become the core of online media. Hence it’s vital that we play by the rules. Ethics attach value when done the right way. The web content developed with all essential key factors definitely bring more traffic to your site and is profitable in the long run. Moreover, writing with ethics increases our credibility as a writer. So, let’s keep these do’s and don’t in mind the next time we write something.

Explore our Content Writing Course and join the club of new age writers.


Pin It on Pinterest



You are a step closer to a fascinating journey.

Processing your request
This will take a few seconds. Kindly wait.