Become a Master with Our Content Writing Courses!

With our Foundation Content Writing Course, you will be ready to begin a career as a content writer in only one month!

The Booming Content Writing Industry

The content writing industry is rapidly expanding across the world, and it's mainly because of the increased demand for good quality content. E-Commerce Companies, Restaurants, Cafes, Hospitals, Hotels, Educational Institutions - The list can go on and on - Everyone is looking to start putting out content so they can stand out from the rest. There are over 65,000 job openings for content writers in India, Canada and the US alone. Can you imagine how many there worldwide? 

Why Go for a Career in Content Writing?

With the world going digital, the level of competition between companies is peaking. Businesses know that if they put out great content, they can stand out from the rest. That's why more businesses are looking to hire professional content writers everyday - They've realised that compromising on the quality of their content is a mistake.

Businesses aren't the only ones making content, are they? If you've always had an interest in writing, now is the time to bring out your inner wordsmith. Bloggers are taking over the world! If you don't want to write content for someone else, start blogging and be your own boss!

Who said you can't have your cake and eat it too? If you want to work as a professional content writer but also want to live life on your own terms, there's an abundance of opportunities available for freelance content writers too!


You Don't Need Prior Experience

As long as you have the knowledge and skills, you can start a career in content writing.

Abundance of Job Opportunities

There is a lot of demand for professionals that can write good quality content.

Work from Home

There are a number of platforms for freelance content writers to find work.

Creativity is Encouraged

You'll be in an industry that not only accepts creative freedom, but encourages it.

Be Heard!

Content Writing gives you a platform to have your voice heard.

Something for Everyone

There are different paths you can take as a content writer based on your interest.

Temporarily Discontinued

Due to the Covid-19 pandemic, we have temporarily suspended all 14 physical classrooms in India, the USA, and Canada. We are currently providing training through live online (virtual classroom) mode and self-paced learning (pre-recorded) mode only. Once our classrooms are operational again, the courses will be displayed here. If you have already booked a classroom course, please check your email for further details for the 'change of delivery mode' option or 'request for a refund' option. Or connect back with your personalized course coordinator. Please accept our apology for the inconvenience caused. Stay Safe!

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Self Paced Learning

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Foundation-Content Writing Course
Main Modules

Below are the three main modules of our content writing courses:

Content Research

Learn how to conduct research before & during the writing process. Also find out about tools that will help you conduct research more efficiently.

Content Writing

Find out the rules of writing content for the web, and how to adhere by them. Practice writing different forms of web content. This module has creative writing elements too.

Content Promotion

In this module, you will understand how to promote your content on the web using different social media platforms and search engine optimisation (SEO).

Foundation-Content Writing Course


Here are the smaller modules you'll learn in this content writing training course:

Digital Marketing Fundamentals

Basic Competitive Analysis

Reading & Analysing Content

Fundamentals of Visual Content

Common Grammatical Errors

Content Writing & Ethics

Content Writing Tools

Proofreading & Editing

Writing Viral Content

Freelancing as a Content Writer

Our Content Writing Courses

We offer students two options when it comes to modes of learning - Online Instructor-Led and Classroom


Online courses

Bulk Booking Discounts

Please choose if you want to do multiple courses together or would like to bring in your colleagues with you.


Certification Bundle

Multiple courses for one trainee

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Team Training Bundle

Multiple trainees for one course

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“Content Isn’t King, It’s the Kingdom.”

Lee Odden

CEO, TopRank Marketing

Specific Needs? Let's Customize!

Please choose if your organization has a specific training agenda, we can customize a course for you.


For Corporates

On-Site Training, Customized Course and Training Content

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For Collages

Faculty Development Programs, Student Development  Programs

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Why Choose Online Idea Lab?

What makes us unique?


Gain Practical Experience - Our course curriculum is designed to give you a substantial amount of practical experience.

Lifetime Support - Online Idea Lab Alumni will receive professional support from our trainers for a lifetime.

Learn Useful Tools - Learn how to use a number of tools that will prove to be useful once you start your career in content writing.

Alumni Network - We have an active alumni network that will continue to be a  great resource to you through your career.

Placement Assistance - Our placement team works hard to provide placement assistance to all students of this course.

Emphasis on Creativity - We give our students various activities and assignments to help them think more creatively.

Here Are Some Content Writing Tools That You Will Learn to Use

In our content writing courses, you will learn how to use a number of tools that will help you throughout your career.


Content Writing Tools

Our Teaching Philosophies

We strive to be the best at what we do. To be the best, we have to do things differently. So, we provide our students with a unique learning experience –  one that not only provides them with knowledge but also embeds skills in them.

1. Low Teacher : Student Ratio

We believe in small batches of students so that each student gets an ample amount of attention from the trainer. Smaller classrooms ensure that everyone gets the most out of the course. It also enables more interactive sessions, since everyone becomes a part of each discussion.

When there are too many students in a class, it’s difficult to keep track of everyone’s performance, and hence learning gets compromised. We don’t believe in making any compromises when it comes to our student’s learning.

2. Encouraging Creativity

To pursue a career in Content Writing, it is imperative for students to explore their creative side. It is a crucial part of a content writer's job to come up with ideas for new content, and new angles to take. Without the ability to be creative, a content writer can't be called so. We have curated the curriculum for this course while keeping this in mind. Throughout the course, you will find yourself challenged creatively. Our trainers will encourage you to think outside the box.

3. Regularly Updated Course Modules

The Content Writing industry is constantly changing, with new algorithms, updates, new platforms and much more. To cater to this change, we understand that our course material has to be updated regularly. In addition to this, we regularly re-evaluate our course assessments, activities and teaching methods and also collect & act on student feedback to ensure that they are getting the most out of this content writing course.

4. Hands-on Training

Our Content Writing Courses are rooted in the concept of hands-on training. We believe in students learning through practice. Theoretical understanding is important, but it goes hand-in-hand with practical understanding. Once a concept is explained, students are given assignments to put it to practice. In the long run, it is this practical application of concepts that will remain with the students, which makes for more efficient learning.

5. Fully-Equipped Classrooms

Our training centres are equipped with everything students require to have the best learning experience:


  • High-definition projectors
  • Glass boards
  • Touch-pen editors
  • Dolby sound systems
  • High-speed internet
  • Learning Management System
  • Well maintained classrooms
  • and much more.

6. Diverse Team of Trainers

For our content writing courses, we have put together a team of trainers comprising of:

  • In-house trainers with over 5 Years of Experience who help students get a strong foundation
  • Guest trainers who will teach you all about the latest trends in the industry
  • Mentors to guide you in the writing process, and help you improve.

The dedication of our team is what has made Online Idea Lab one of the best content writing training institutes today.

Still Wondering? Take a Demo Session!

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Meet Your Trainers

Meet the people who will play the role of trainers, guides & mentors for our Content Writing Courses.
They will provide you with the skills, knowledge & guidance to start a career in content writing.



  • B.A in English, Journalism and Psychology.
  • Experience: 2 Years
  • Donned the hats of: Freelance Digital Marketer, Content Writer and Trainer
  • Personal Interests: Travelling, Reading, & Baking

Talk to our trainers

Have more questions? Talk to a trainer to get more clarity

Our Journey So Far

We've come a long way from where we started, and we still have a long to go.
In the interim, we're just staying true to our motto "Creating Digital Era Leaders".




"When something can be read without effort, great effort has gone into its writing."

Enrique Jardiel Poncela

Spanish Playwright & Novelist

Content Writing Foundation Certificate

We provide an industry-recognized Content Writing Foundation Certificate

The Online Idea Lab Experience

So, what is it like to be a student at Online Idea Lab? Well, once you're a part of the Online Idea Lab family, you're a part of it for life. Here's a glimpse into what you can expect:

✔ Mentors for Life

Our trainers will play the role of mentors to you, for a lifetime. If you ask for an inch, they'll give you a mile. They want nothing more than to help you in your journey in becoming the best writer you can be.

✔ Writing Samples

As a content writer, you will need to have writing samples to show if you're applying for jobs or looking for a client as a freelancer. We will help you in putting together these writing samples, and in publishing them.

✔ Discount on Upgrade

If you're looking to upgrade your skills, we have more advanced courses too. As a member of our Alumni, you will be entitled to a discount on these courses.

✔ Alumni Network

At Online Idea Lab, we value our Alumni greatly. That is why we created a network that can act as a great resource for all members of our Alumni. Through this network, past students can connect with each other, share resources and much more!

Where Are Our Students Now?

Our students are making a difference in the content writing industry. Most of them were placed in great jobs as content writers. The free birds have successful careers as freelance content writers. Then there were the few that made their dreams of entrepreneurship a reality.
Where do you see yourself after completing our content writing course?
Tell us more about your goals and aspirations.
We'll help you reach them just like we have been doing so far :





We are always keen to know what our students have to say about their experience at Online Idea Lab. Read below and know what they have shared.

"Online Idea Lab has right facilities to deliver best quality of training"

I completed my content writing training here. The faculties are very friendly and excellent trainers. They provide substantial assignments to hone writing skills and provide practical exposure to digital marketing. Online idea lab is the best institute for the various courses they impart. There is a good team spirit to assist every trainee to keep pace with the growing technology.

- Sandhya R,  Teacher

"I strongly recommend this content writing training institute"

Here, I have completed a course in Content Writing. I have found this institute to be an excellent place for getting trained on the chosen subjects. The course is designed in a logical way to include even the latest developments in the industry. The faculty and the management team are highly co-operative and extend all possible support to ensure that the trainees understand the subject.

- Asif Ali,  Freelance Content Writer

Get In Touch

If you have any more questions, or if you would like to enrol in our courses, just fill in your details and get in touch with us now!

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    A Broad View of
    Our Course Curriculum

    Our course curriculum is updated regularly and is designed by experts. Here's a sneak-peek:

    Digital Marketing Fundamentals

    It is important for content writers to have a basic understanding of digital marketing concepts. Learn about Search Engine Optimisation, Social Media, Online Reputation Management and more.

    Content Research

    Research is a very important component of the content writing process. Learn about different tools and methods to use in this process.

    Competitive Analysis

    Understand the importance of conducting an in-depth analysis of different competitors' activity before formulating a content strategy.

    Reading & Analyzing Content

    As a writer, forming the habit of reading regularly is crucial. Learn how to take this reading to the next level by analyzing & observing the content on a deeper level.

    Fundamentals of Visual Content

    Written content needs to be complemented by visual content so as to be more appealing to readers. Learn how to use simple tools to create great visual content!

    Common Grammatical Errors

    As a content writer, errors in spelling and grammar should be completely absent. Even people with the best communication skills make errors. Find out about the most common grammatical errors so you can avoid them!

    Content Writing & Ethics

    We encourage our students to follow a code of ethics while writing. To avoid any ethical problems in the future, we'll discuss many different errors in judgement that you can avoid.

    Proofreading & Editing

    Find out about different tips & tricks you can use when proofreading & editing your content. Also, get a chance to practice your editing skills on your own work as well as on your peers' work.

    Content Writing Tools

    We show our students a variety of tools that can help them in their content writing careers. These tools help simplify creative as well as technical issues they may face.

    Writing Viral Content

    Content can go viral either on its own, or it can be nudged to go viral. Although either way the content has to be excellent, we give you some tips on how to nudge your content to go viral.

    A Freelance Career in Content Writing

    At the end of the course, we will help you with tips on freelancing, as well as different websites you can use to find work as a freelancer.

    A Career in Content Writing

    Wondering what's next after completing a content writing course? The world is your oyster - think about what you would like to do with your new skills, and chances are that there are plenty of opportunities for you to do exactly that. Whether you want to write content on a variety of topics for an agency, or you want to write about a specific industry for a company in that industry. If you don't want to be tied down, you could go into freelancing! Maybe you want to start a food blog, or a movie blog, or even a personal blog - you now have the skills that give you higher chances of success.
    Like we said, the world is your oyster.

    Content Writing Career Paths

    After you complete this content writing course, here are some of the most common paths taken. Of course, you could also upgrade your skills further by enrolling in our Advanced Content Writing Course!


    • Start your own blog - Write  about things you're passionate about.
    • Promote it to reach your target audience.
    • As traffic to your website increases, you can start monetizing through Google AdSense, Affiliate Marketing, etc.

    In-House Content Writer

    • Work as a content writer for a company or agency.
    • Conduct competitor analysis and create an effective content strategy.
    • Write content in the form of blogs, website content and social media content after conducting in-depth research.

    Freelance Content Writer

    • Write content on a freelance basis for different clients.
    • Choose the content writing services you want to provide.
    • Keep building your portfolio by signing up on a number of reliable websites that will connect you with clients looking for freelance services.

    Other related courses

    Did you know?
    We offer an Advanced Content Writing Course too!

    How to Proceed?

    Let's Chat we are live

    Schedule a Call

    Start with a Demo

    Drop an Email

    Did You Know?

    • Readers tend to prefer reading lists rather than paragraphs of content.
    • Blog titles with negative words like 'never' or 'worst' have been proven to perform better than titles with positive words like 'best' or 'most'.
    • 9 out of 10 people who share blog posts do so because they think it would be useful to others.
    • Creating visual and written content are the two most outsourced marketing activities
    • Blog posts which have images do over 90% better than those without images.

    Handcrafted Resources

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    Frequently Asked Questions


    Do you provide placement services for this course?
    You will get placement assistance from our in-house placement team. We do not promise a placement guarantee with our Content Writing Foundation Course. However, If you're looking for a content writing course with a 100% placement guarantee, have a look at our Advanced Content Writing Course page.
    What does one need to be eligible for this course?
    To be eligible for our content writing foundation course, you will need to have basic communication skills, eagerness to learn and a personal computer to work on.
    On completion of this course, will I be awarded with a certificate?
    Yes, you will be awarded a certificate from Online Idea Lab, but only if you successfully complete the course.
    What is the eligibility to get the certificate?
    Those students who successfully complete the course will be awarded with the certificate. Successful completion is based on submission of assignments, performance in examination and quizzes, and attendance.
    Does this course cover all the concepts of content writing?
    This is a foundation course in content writing. If you're looking for a more in-depth course, please have a look at our Advanced Content Writing Course.

    Companies Hiring Content Writing Professionals




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