The Booming Content Writing Industry
The content writing industry is rapidly expanding across the world, and it's mainly because of the increased demand for good quality content. E-Commerce Companies, Restaurants, Cafes, Hospitals, Hotels, Educational Institutions - The list can go on and on - Everyone is looking to start putting out content so they can stand out from the rest. There are over 65,000 job openings for content writers in India, Canada and the US alone. Can you imagine how many there worldwide?
Why Go for a Career in Content Writing?
With the world going digital, the level of competition between companies is peaking. Businesses know that if they put out great content, they can stand out from the rest. That's why more businesses are looking to hire professional content writers everyday - They've realised that compromising on the quality of their content is a mistake.
Businesses aren't the only ones making content, are they? If you've always had an interest in writing, now is the time to bring out your inner wordsmith. Bloggers are taking over the world! If you don't want to write content for someone else, start blogging and be your own boss!
Who said you can't have your cake and eat it too? If you want to work as a professional content writer but also want to live life on your own terms, there's an abundance of opportunities available for freelance content writers too!
You Don't Need Prior Experience
Abundance of Job Opportunities
Work from Home
There are a number of platforms for freelance content writers to find work.
Creativity is Encouraged
Be Heard!
Something for Everyone
Temporarily Discontinued
Due to the Covid-19 pandemic, we have temporarily suspended all 14 physical classrooms in India, the USA, and Canada. We are currently providing training through live online (virtual classroom) mode and self-paced learning (pre-recorded) mode only. Once our classrooms are operational again, the courses will be displayed here. If you have already booked a classroom course, please check your email for further details for the 'change of delivery mode' option or 'request for a refund' option. Or connect back with your personalized course coordinator. Please accept our apology for the inconvenience caused. Stay Safe!
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Foundation-Content Writing Course
Main Modules
Below are the three main modules of our content writing courses:
Content Research
Learn how to conduct research before & during the writing process. Also find out about tools that will help you conduct research more efficiently.
Content Writing
Find out the rules of writing content for the web, and how to adhere by them. Practice writing different forms of web content. This module has creative writing elements too.
Content Promotion
In this module, you will understand how to promote your content on the web using different social media platforms and search engine optimisation (SEO).
Foundation-Content Writing Course
Sub-Modules
Here are the smaller modules you'll learn in this content writing training course:
Digital Marketing Fundamentals
Basic Competitive Analysis
Reading & Analysing Content
Fundamentals of Visual Content
Common Grammatical Errors
Content Writing & Ethics
Content Writing Tools
Proofreading & Editing
Writing Viral Content
Freelancing as a Content Writer
Our Content Writing Courses
We offer students two options when it comes to modes of learning - Online Instructor-Led and Classroom
Online courses
Bulk Booking Discounts
Please choose if you want to do multiple courses together or would like to bring in your colleagues with you.
Certification Bundle
Multiple courses for one trainee
Team Training Bundle
Multiple trainees for one course
“Content Isn’t King, It’s the Kingdom.”
Specific Needs? Let's Customize!
Please choose if your organization has a specific training agenda, we can customize a course for you.
Why Choose Online Idea Lab?
What makes us unique?
Gain Practical Experience - Our course curriculum is designed to give you a substantial amount of practical experience.
Lifetime Support - Online Idea Lab Alumni will receive professional support from our trainers for a lifetime.
Learn Useful Tools - Learn how to use a number of tools that will prove to be useful once you start your career in content writing.
Alumni Network - We have an active alumni network that will continue to be a great resource to you through your career.
Placement Assistance - Our placement team works hard to provide placement assistance to all students of this course.
Here Are Some Content Writing Tools That You Will Learn to Use
In our content writing courses, you will learn how to use a number of tools that will help you throughout your career.
Content Writing Tools
Our Teaching Philosophies
We strive to be the best at what we do. To be the best, we have to do things differently. So, we provide our students with a unique learning experience – one that not only provides them with knowledge but also embeds skills in them.
1. Low Teacher : Student Ratio
We believe in small batches of students so that each student gets an ample amount of attention from the trainer. Smaller classrooms ensure that everyone gets the most out of the course. It also enables more interactive sessions, since everyone becomes a part of each discussion.
When there are too many students in a class, it’s difficult to keep track of everyone’s performance, and hence learning gets compromised. We don’t believe in making any compromises when it comes to our student’s learning.
2. Encouraging Creativity
To pursue a career in Content Writing, it is imperative for students to explore their creative side. It is a crucial part of a content writer's job to come up with ideas for new content, and new angles to take. Without the ability to be creative, a content writer can't be called so. We have curated the curriculum for this course while keeping this in mind. Throughout the course, you will find yourself challenged creatively. Our trainers will encourage you to think outside the box.
3. Regularly Updated Course Modules
The Content Writing industry is constantly changing, with new algorithms, updates, new platforms and much more. To cater to this change, we understand that our course material has to be updated regularly. In addition to this, we regularly re-evaluate our course assessments, activities and teaching methods and also collect & act on student feedback to ensure that they are getting the most out of this content writing course.
4. Hands-on Training
Our Content Writing Courses are rooted in the concept of hands-on training. We believe in students learning through practice. Theoretical understanding is important, but it goes hand-in-hand with practical understanding. Once a concept is explained, students are given assignments to put it to practice. In the long run, it is this practical application of concepts that will remain with the students, which makes for more efficient learning.
5. Fully-Equipped Classrooms
Our training centres are equipped with everything students require to have the best learning experience:
- High-definition projectors
- Glass boards
- Touch-pen editors
- Dolby sound systems
- High-speed internet
- Learning Management System
- Well maintained classrooms
- and much more.
6. Diverse Team of Trainers
For our content writing courses, we have put together a team of trainers comprising of:
- In-house trainers with over 5 Years of Experience who help students get a strong foundation
- Guest trainers who will teach you all about the latest trends in the industry
- Mentors to guide you in the writing process, and help you improve.
The dedication of our team is what has made Online Idea Lab one of the best content writing training institutes today.
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Meet Your Trainers
Meet the people who will play the role of trainers, guides & mentors for our Content Writing Courses.
They will provide you with the skills, knowledge & guidance to start a career in content writing.
MEET
RHEA MANSUKHANI
- B.A in English, Journalism and Psychology.
- Experience: 2 Years
- Donned the hats of: Freelance Digital Marketer, Content Writer and Trainer
- Personal Interests: Travelling, Reading, & Baking
Talk to our trainers
Have more questions? Talk to a trainer to get more clarity
Our Journey So Far
We've come a long way from where we started, and we still have a long to go.
In the interim, we're just staying true to our motto "Creating Digital Era Leaders".
TRAINEES
Batches
COURSES
"When something can be read without effort, great effort has gone into its writing."
Content Writing Foundation Certificate
We provide an industry-recognized Content Writing Foundation Certificate
The Online Idea Lab Experience
So, what is it like to be a student at Online Idea Lab? Well, once you're a part of the Online Idea Lab family, you're a part of it for life. Here's a glimpse into what you can expect:
✔ Mentors for Life
Our trainers will play the role of mentors to you, for a lifetime. If you ask for an inch, they'll give you a mile. They want nothing more than to help you in your journey in becoming the best writer you can be.
✔ Writing Samples
As a content writer, you will need to have writing samples to show if you're applying for jobs or looking for a client as a freelancer. We will help you in putting together these writing samples, and in publishing them.
✔ Discount on Upgrade
If you're looking to upgrade your skills, we have more advanced courses too. As a member of our Alumni, you will be entitled to a discount on these courses.
✔ Alumni Network
At Online Idea Lab, we value our Alumni greatly. That is why we created a network that can act as a great resource for all members of our Alumni. Through this network, past students can connect with each other, share resources and much more!
Where Are Our Students Now?
Our students are making a difference in the content writing industry. Most of them were placed in great jobs as content writers. The free birds have successful careers as freelance content writers. Then there were the few that made their dreams of entrepreneurship a reality.
Where do you see yourself after completing our content writing course?
Tell us more about your goals and aspirations.
We'll help you reach them just like we have been doing so far :
Placements
Freelancers
Entrepreneurs
Testimonials
We are always keen to know what our students have to say about their experience at Online Idea Lab. Read below and know what they have shared.
"Online Idea Lab has right facilities to deliver best quality of training"
I completed my content writing training here. The faculties are very friendly and excellent trainers. They provide substantial assignments to hone writing skills and provide practical exposure to digital marketing. Online idea lab is the best institute for the various courses they impart. There is a good team spirit to assist every trainee to keep pace with the growing technology.
- Sandhya R, Teacher
"I strongly recommend this content writing training institute"
- Asif Ali, Freelance Content Writer
Get In Touch
If you have any more questions, or if you would like to enrol in our courses, just fill in your details and get in touch with us now!
A Broad View of
Our Course Curriculum
Our course curriculum is updated regularly and is designed by experts. Here's a sneak-peek:
Digital Marketing Fundamentals
It is important for content writers to have a basic understanding of digital marketing concepts. Learn about Search Engine Optimisation, Social Media, Online Reputation Management and more.
Content Research
Competitive Analysis
Reading & Analyzing Content
Fundamentals of Visual Content
Common Grammatical Errors
Content Writing & Ethics
Proofreading & Editing
Find out about different tips & tricks you can use when proofreading & editing your content. Also, get a chance to practice your editing skills on your own work as well as on your peers' work.
Content Writing Tools
Writing Viral Content
Content can go viral either on its own, or it can be nudged to go viral. Although either way the content has to be excellent, we give you some tips on how to nudge your content to go viral.
A Freelance Career in Content Writing
A Career in Content Writing
Wondering what's next after completing a content writing course? The world is your oyster - think about what you would like to do with your new skills, and chances are that there are plenty of opportunities for you to do exactly that. Whether you want to write content on a variety of topics for an agency, or you want to write about a specific industry for a company in that industry. If you don't want to be tied down, you could go into freelancing! Maybe you want to start a food blog, or a movie blog, or even a personal blog - you now have the skills that give you higher chances of success.
Like we said, the world is your oyster.
Content Writing Career Paths
After you complete this content writing course, here are some of the most common paths taken. Of course, you could also upgrade your skills further by enrolling in our Advanced Content Writing Course!
Blogger
- Start your own blog - Write about things you're passionate about.
- Promote it to reach your target audience.
- As traffic to your website increases, you can start monetizing through Google AdSense, Affiliate Marketing, etc.
In-House Content Writer
- Work as a content writer for a company or agency.
- Conduct competitor analysis and create an effective content strategy.
- Write content in the form of blogs, website content and social media content after conducting in-depth research.
Freelance Content Writer
- Write content on a freelance basis for different clients.
- Choose the content writing services you want to provide.
- Keep building your portfolio by signing up on a number of reliable websites that will connect you with clients looking for freelance services.
Did you know?
We offer an Advanced Content Writing Course too!
How to Proceed?
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Drop an Email
Did You Know?
- Readers tend to prefer reading lists rather than paragraphs of content.
- Blog titles with negative words like 'never' or 'worst' have been proven to perform better than titles with positive words like 'best' or 'most'.
- 9 out of 10 people who share blog posts do so because they think it would be useful to others.
- Creating visual and written content are the two most outsourced marketing activities
- Blog posts which have images do over 90% better than those without images.
Handcrafted Resources
Moz Metric Update: Launch of Page Authority (PA) 2.0
Read More
The Best Digital Marketing Practices to Outshine Competitors
Read More
13 Indian Accounts Killing It on Instagram
Read More
Frequently Asked Questions
Do you provide placement services for this course?
What does one need to be eligible for this course?
On completion of this course, will I be awarded with a certificate?
What is the eligibility to get the certificate?
Does this course cover all the concepts of content writing?
Companies Hiring Content Writing Professionals
