This is a perfect course if you are new to the concept of Digital Marketing.

This is an introductory course that explains what is meant by digital marketing and familiarizes you with the fundamentals of Digital Marketing in simple terms. The course provides you with an understanding of different concepts that fall under the umbrella of digital marketing.

This is a perfect course to get you started on the path to discovering Digital Marketing opportunities. Join the course and learn about the fascinating digital marketing industry which is booming by each passing day. The ‘Digital Marketing 101’ course will be a great learning curve for you.

A gist of what you’ll learn

• Digital Marketing – It’s significance & scope
• Search Engines – How they work
• SEO – What is really is, its types, techniques, benefits & limitations
• SEM – How SEM is done, Various Campaigns and their features
• Web Analytics – How to check and track your website data, important reports & metrics

• Business owners who have little or no knowledge about digital marketing and want to get started
• Website owners who want to know how to get more traffic and sales
• Anyone who is considering a career in Digital Marketing
• Marketing professionals who want to upgrade their skills