Arathi Satish

 

“One guiding light is better than 100 flashlights” – do you agree? I know many would. Fortunately, today’s writers have many guiding lights. Content Writing on social media has become important. It’s the key aspect that defines your reachability. Especially, when it is Linkedin. Because it is the only popular networking platform for businesses and working professionals. Missing the opportunity available at disposal is not wise. It becomes necessary for us to put in the right ingredients in the right quantity to create something interesting. How do we do this?  How do we know what is right? Not to worry… Linkedin itself has a treasure of good writers who will be our guide.

I have handpicked a few influential content writers and companies featured on LinkedIn. I’m sure this will be a guide and inspire you to write on LinkedIn. It will also contribute towards your writing on other platforms.

1. Contentwriters.com 

It is a private content writing company set up in 2013. Be it, publishers, marketing agencies or individual proprietors, they have writers for all business streams. Writing is the primary function. They specialise in website content, blogging, social media posts, press releases, email newsletters, whitepapers, etc. The attested content writers are well talented and master the writing skill.  The content marketing strategies they provide is excellent. Follow their writers on LinkedIn, if you intend to be a content writer. Their content serves as a user guide that has all tips to become a good content writer.

 

Inspirational Line:

“Whatever industry you’re in, you need expert writers who can engage your audience. We’ll find those writers for you”.

This confident line is supported by a lot of useful articles for their followers.

 

One Relevant Article I liked:

Why you should be writing long-form content. 

The post starts with eye-catching lines.

“Research has shown that long-form content can significantly increase traffic and backlinks to your website”

This means the article has some analysis and it doesn’t disappoint the readers. The entire write up has many backlinks to analysis tools. These tools can be used for deriving concepts, the length of the article and the trends prevailing 

It explains what is a short form and long-form content is all about. How is Long-form content better? What are its benefits? It explains every bit of it and finally about how to add it to digital marketing strategies

Writer’s finals words in the article:

“Creating long-form content may seem daunting at first, but if you make it a regular part of your content marketing strategy, you’ll soon see that it’s an under-utilized strategy that can help you increase your website traffic, generate more leads, and stand out from the competition”.-Karen. E (for contentwriters.com)

Suggested Readings:

 

2. Carol Tice

Carol Tice is an award-winning versatile writer. She writes books, content for business and blogs. Her work in this field is very commendable and an inspiration to many writers. She has created space for writers called Make a Living Writing. It’s part of the Writer’s Digest’s Top 101 Websites for Writers and Freelance Writers Den. She has also worked for CEO, VC’s and Philanthropists to build their authority with effective storytelling.  She provides the solution to the writers’ problems through her post in Linkedin. There are special writeups to guide and help the business for freelance writers.

 

Inspirational Line:

Her ‘About’ page leaves you motivated with the belief that good writing has a vast scope. I like the confidence she exhibits when she writes the line

“If I’m not your writer, I can refer you one because my Freelance Writers Den paid community has over 1,000 members.”

 

One Relevant Article I liked:

Bounce back from article writing rejection

This is a beautiful piece of writing. After reading this you will never give up and will try to put all efforts to improve your writing.

Carol writes “Article writing rejection. It’s a tough pill to swallow for most freelancers. Learning how to deal with it is so important, we decided to revisit an original post on the topic. Enjoy! 

The start of this post is so powerful.  Might be difficult to stop reading until you complete the entire piece. I completed it at one stretch. Many solutions suggested here are simple and doable. It will not only improve your vision of writing but will shape up our attitude as well. In this writing, she unveils the emotions displayed by the freelance writer, highlights the causes that lead to agony and guides on how to deal with it. Keep going through Carol’s post and I can assure that we will better ourselves on every read. Considering to follow her group of writers is very beneficial.

Writer’s final words in the article:

“the most important thing to do is not waste time wondering. That’s not getting your writing career anywhere. Instead, focus on learning, improving, and sending more pitches out. Bounce back and keep going. Don’t be a waiter, be a writer, OK?

Writers on Linkedin

Suggested Readings

 

3. Sandeep Kochhar

He is a storyteller, influencer and an expert content marketer. He has written 1200 stories so far. In 30yrs of writing he has written poetry, storytelling and creative writing. Now, it might not surprise us if this MBA graduate from IIM Bangalore is among the top 15 content creators on Linkedin India.  “Wabi-Sabi” a real storytelling leadership series has won applause from many. That goes to say he is also an admired Tedx speaker. Did you know he is well known in social media for sharing his real-life failures as stories of learning? He is often found coaching individuals on building their personal brand and social media presence. Among many recognitions, he is LinkedIn Top Voices for the year 2018  as a storyteller. 

The writers can see the commitment and consistency in his post as he makes sure to post at least one content in a day. The post can either be a 2 liner or an article on current affairs, marketing and leadership. His writing style is simple, short and very meaningful.

 

Inspirational Line:

‘I have finally discovered my life purpose after meandering around for years: it is to Touch & Transform 5 billion humans by 2030’. BlewMinds Consulting, which is a firm of passionate people who believe they can transform the world. This depicts the vast intention of Sandeep.

 

One Relevant Article I liked:

7 Simple Steps to create amazing content

Sandeep’s posts are unique in their own way. It looks very simple but gives an impactful meaning with least words possible. The article I have selected is one such writing from a whole bunch. In this article, with hardly 100 – 200 words, he has explained 7 things that make content meaningful – observe, reflect, write, share, engage, improve and frequency

Writer’s final words in the article:

The one thing I learnt is that if your content cant helps you discover yourself, it won’t help anyone either. His well-known style of reflecting his learnings as guidance to others. He makes a point when he tells

“if our writing doesn’t influence us it is not possible to influence others “

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Suggested Readings:

 

4. Glenn Leibowitz

Glenn has 13.5k followers. It’s not easy to get recognised as the ‘Top voices of Linkedin’ in a row for 4 years under Marketing and Social Media. He was again the top voice under Management and workplace group in 2018. Currently, he is working as a ground head of McKinsey and Co. in greater china. He exhibits his skills in writing complex business subjects and economics into beautiful readable stories. The style of reflecting his learnings as guidance to others is well known and liked by his followers. He has written and published 200+ articles on LinkedIn. These articles are on topics about the craft of writing and professional development.

One major aspect we learn from Glenn’s writing is the effective use of backlinks. The way he uses his previous writing as references is an art to learn. His tendency to write the topics that he is not familiar with makes him a versatile and committed writer.

 

Inspirational Line:

“You Don’t Need a Fancy Title or Corner Office to Be a Leader”- Glenn. Leadership is behaviour and needs no other yardstick.

 

One Relevant Article I liked:

I just published my 200th article on LinkedIn: This is what I’ve learned

 I chose this article because it has a personal touch. Glenn shares his personal experience of writing. If you want to have an advantage as a writer, the tips from Glenn in this article are useful. It kept me amused to read some unique tips that weren’t heard earlier like. 

  • Write about topics you know nothing or very little about
  • Write about obscure, off-the-wall topics that have nothing to do with what’s trending.
  • Don’t over-share.
  • Don’t these lines surprise us. But this is what has helped Glenn to stand out from the bunch of writers.

Writer’s final words in the article:

“The impact on your reputation of one or two really well-crafted articles will be far higher than pumping out a series of posts for the sake of hitting a publishing goal.”

Writers on Linkedin

Suggested Readings:

 

5. HubSpot

The company was started by two IIM students in 2004. The duos are Brain and Dharmesh. They provide tools that create and connect the platform for everything. It can be from Software, education, community to help the business grow better each day. Dharmesh is also recognised as Topvoice of LinkedIn as an influencer. HubSpot lets your company work together from Marketing to sales and customer services. “ success is making those who believe in you look brilliant”.

Their post on LinkedIn consists of updates on current trends of writing, marketing, use of SEO tools, keyword search, integration of various tools that help in analytics. All these features give a lot of progressive insight. It already has 9.5L followers and 4201 employees. Don’t you think following Hubspot is very resourceful to content writers?

 

Inspirational Line:

“One where what’s good for the bottom line is also good for customers. We believe businesses can grow with a conscience, and succeed with a soul”. 

 

One Relevant Article I liked:  

How to Write a Professional LinkedIn Headline (With Examples)

This article is from one of my personal favourite content writers Aja Frost. She is also an SEO strategist and part of the Hubspot acquisition team. As we see the main focus of this article is to choose a professional headline since you would be publishing it on professional social media. There are many examples provided in the article. Each example is further illustrated with reasoning. I’m sure this will help the writers analyse and choose the right Headline. The article, in a simple sense, provides 4 factors to determine the Headline

  • Tailor it to your audience.
  • Include your value proposition.
  • Use your prospect’s language.
  • Avoid hyperbole.

Writer’s final words in the article:

The upside to crafting a perfect headline? Once you’re done, you’ll immediately start noticing a difference in the quantity and quality of leads you generate on LinkedIn. Social selling just got easier.

Writers on Linkedin

Suggested Readings:

 

6. Neil Patel

He is the co-founder of Neil Patel Digital and Crazy Eggs. The words – SEO, PPC, Digital Marketing, Content strategy go hand in hand with Neil Patel. He seldom needs an introduction among business professionals. He has millions of fan followers across all social media. Among many recognitions he has received, he occurred as a top influencer in a wall street journal. He stood tall for being recognized as ‘Top 100 entrepreneurs under 30 yrs of age’ by then-President Obama. His posts, blog and videos are the source of huge inspiration for young writers, content marketer and entrepreneurs. One great quality of his writing for any writer to learn is the use of tools and analytics… 

The depth of his knowledge in his field is unbeatable. This post on LinkedIn is proof of his wisdom-“Head over to the website below to ask me any question you may have”. Hence, this post received a million views and all questions found their answers. Isn’t it amazing?

 

Inspirational Line:

“When you’re young, you believe failing is bad. It is the best thing that can happen to you as you are able to learn from those mistakes and grow as a person and an entrepreneur.”

 

One Relevant Article I liked:

Matched Audiences

The title creates an eagerness to know about the secret weapon. The article starts with a value at Linkedin was bought by Facebook. This imposing of worth in values leaves an impact on the readers. The way he uses the number in his writing is amazing. One more incredible fact about his article is the way he produces the evidence. All the facts, analytics and numbers fill his writing. You will be carried away to see the examples he has provided as ” retargeting examples”

Writer’s final words in the article:

“You definitely don’t want to miss out on this trend. Like I mentioned, LinkedIn ads are going to be the most effective at the beginning of their life, when people aren’t yet accustomed to them”. 

This statement shows that he is always eager and among the first few to follow new trends. He also encourages his followers to do so…

Writers on Linkedin

Suggested Readings

 

7. Inc. Magazine

Inc. helps business owners and CEOs start, run and grow their businesses.  This group guides you with information and suggestions for the business and management aspect. This includes marketing sales, finding capital and managing people.  They are also into publishing magazines and Newsletters. It came into existence in 1979 and acquired by Mansueto Ventures LLC in 2005. Its current viewers are around 25 Million. 

The guidance in the form of a LinkedIn post can take you places.  Follow them and read the content they publish to know the influence you will have on your thought.  You can see posts ranging from current affairs, tips for startups, updates on technology, analysis of the market, how to post great articles on LinkedIn, learning tips for every day.  The range of posts blew me off…

 

Inspirational Line:

Living by the philosophy of “Good things come to those who make it happen!” I believe in making your mark in the world by taking action and not just sitting back.

Look at their daily one-liner on LinkedIn. It is a classic example of using the LinkedIn platform to motivate the reader and stay connected. The videos and podcasts add to creativity. It teaches us the various ways to connect and hold on to your followers.

 

One Relevant Article I liked:

Their article ” Must Reads” enlighten both professional and business leaders. we see in general there will be one article in each post but Inc. gives a cluster of write-ups/articles falling under the same topic. Check this article for reference, There are links to 5 articles in a single post.  “Want to elevate your #linkedin presence this year? Here are 5 of our best articles for perfecting your #linkedinprofile”.  This acts as a bonus for the readers because it has all that you need about a topic in one post. This also leaves with learning that there is traction towards uniqueness. Click here Perfecting LinkedIn Profile  

Writer’s final words in the article:

Potential employers or clients are not only evaluating your skills, but also what it would be like to work with you every single day”- Michael Schneider

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Suggested Readings:

 

8. Jane Anderson

A passionate individual who has helped 80,000 plus people to build their brand. She has helped experts to become influencers. Call her – Speaker, Influencer, Coach or Writer of 7 books. She wears many hats. Go through her videos, podcasts and writing. You will admire the way she presents herself.  One glance of her work/article will let you know what is personal branding. You will further know how important it is for people in the business, professionals or even for freelancers. She is the host of#1 podcast” Jane Anderson Brand You Show”​.  Her post in Linkedin “ Jane Anderson, Put yourself out there” is proof of her branding and content creation skills. 

She has designed the book “CATALYST CONTENT” to help writers. The book gives clarity about, creating stories to inspire and engage the audience. It also helps to discover the best platforms for influential communication. She is a great source of inspiration and keeps you aspiring for bringing the best out of you.

 

Inspirational Line:

Living by the philosophy of “Good things come to those who make it happen!” I believe in making your mark in the world by taking action and not just sitting back.

 

One Relevant Article I liked:

Leverage one piece of content in 99 ways

We all know that writing good content is very important to hold on to your readers. Even more important is effective leverage of your content.  Because it has to reach the readers and stay there for a longer duration. In this article, she starts with a small story. The preparation of lamingtons by her grandfather creates interest in readers. The article gets serious as it proceeds. It provides deep analysis on the life span of content, the importance of leveraging and tricking readers of leveraging. This shows how to use real-life small incidents to create inspiration for the work we do. Not forget the influence it will have on the followers.

Writer’s final words in the article:

Content leverage helps you get the highest return on investment from each piece of content. It can move your content marketing from ordinary to extraordinary.

As Robin Sharma, the author of The 5am Club says, ‘The hours that ordinary people waste, extraordinary people leverage.’

Writers on Linkedin

Suggested Readings: 

 

9. The Writers For Hire, Inc

It is a Houston-based writing firm Formed in 2001. From technical content to autobiographies, white papers to websites they have adapted a unique model to write that would be an advantage to their clients. The client has more than 500 satisfied clients, including Fortune 100 companies. The major highlight of the company’s business is its repeat business. The association with many clients is for more than 10 Yrs.

So now the question is why content writers have to follow this account on LinkedIn. Here is the answer. In their watercolour series, the writers publish articles on the latest technology to new word or grammar and even latest writing tips.  It’s so much to read…keeps you going from one article to another, each topic is unique. I love reading the ones about the language, grammar and writing skills 

Inspirational Line:

We have more than credentials. We have more than impressive bios or fancy pedigrees. We have all the extra ingredients that make us simply better.

 

One Relevant Article I liked:

Why we procrastinate when we have an approaching activity

Procrastination, the right word and the word with a feeling of negative signs, nervousness so on… I do recognise this feeling as many writers do. This post really helps us identify the feeling and how to deal with it. Find success in doing what we got to do.

Writer’s final words in the article:

Once we acknowledge those negative feelings, we must practice self-compassion to get to the bottom of why we are feeling that way. Only then can we forgive our negative feelings and focus on the positive outcomes to come, once we finish our tasks.

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Suggested Readings:

 

10. Ann Handley

 A digital marketing & content expert, Wall Street Journal bestselling author, Keynote Speaker, Writer.  She is an influencer on Linkedin.  Her videos and speeches are so fascinating that it will be your source of inspiration for the rest of your life.  She is a powerhouse speaker and the energy she displays is incomparable. Are you short of that trigger? Ann is the right person to follow.  As a true influencer, she will motivate you to put forth all your potential to get the best outcome.  Her followers define her in 5 words as Practical, Actionable, Inspirational, Real and Hilarious. A pioneer in digital marketing. Ann is the co-founder of ClickZ.com – one of the first sources of digital marketing news and commentary.

She is the author of Wall Street Journals’ best-seller on business writing “Everybody Writes”. Also co-author of the best-selling book on content marketing “Content Rules”. It gives a vision on How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) also Engage Customers and Ignite Your Business.”

 

Inspirational Line:

Living by the philosophy of “Good things come to those who make it happen!” I believe in making your mark in the world by taking action and not just sitting back. So much of good writing isn’t about writing at all: It’s about the prep before you write.

 

One Relevant Article I liked:

Why I Write

The introduction of this article starts with Paul’s saying about writing. “If you’re bad at writing and don’t like to do it, you’ll miss out on most of the ideas writing would have generated.” It’s so true I am completely on the same page as Ann. The next sentence takes you to an imaginary world where we can see Ann and Paul’s high-five. That’s the magic of good writing they make you visualize. The writing gives a bunch of reasons why Ann writes. Every reader does understand the feelings at which she writes. It provokes the thinking of their reasons. She explains every reason in short and simple sentences that are direct to the point. she puts in phrases after a few sentences that add value to her expressions. Nice piece of writing, read it!

 Writer’s final words in the article: “There you have it. The four reasons I write: Creation, Communication, Confidence, Connection”.

Writers on Linkedin

Suggested Readings:

 

It has been an effective use of time to go through so many influencers, trendsetters and mentors in the field of Content Writing and Marketing. This journey of reading through is truly a memorable one. These are only a few I could pick for my writing. By doing this I have tried to give some insights on publishing articles in Linkedin: 

  • The benefits of writing on LinkedIn
  • Tools that are available
  • Types of headlines we can use
  • Style of writing
  • Right usage of data
  • Improving our profile and summary. 
  • How to get best out of our post
  • Knowledge of Matched Audience

Also, as a general reader, we gain a lot of insights on polishing one’s personality and entrepreneurial traits, such as:

  • Self-branding
  • Mentoring the followers
  • Being confident
  • Adapting to the current trends
  • Preparing to be in the race by anticipating the changes 
  • The art of converting our life experience into inspiring stories

 

We all know that guiding light in the sea stands in a place and guides you the path. But, the Sail has to be set by the captain of the ship to reach its destination. So watch these influencers. Learn from their guidance to set your sail as a content writer. Be successful and set your foot forward to become an Influential Writer.

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